Why your current content process is broken (and how AI can help you fix it)

Creation. Distribution. Adoption. Measurement. Refinement.

A healthy and functional content process requires you to get each of these stages right, but most revenue teams find that every step is rife with disruption.

Marketers find themselves bogged down by one-off requests and without any time for data-informed creation or distribution strategies.

Sellers can’t find the content their marketing team creates for them, hindering adoption and cutting off the feedback loop on content performance that allows for sufficient measurement and refinement down the line.

And customers get left with the short end of the stick, which impacts revenues.

If any of this sounds familiar, your content process is broken. And hear us out — AI can help. This short guide explains how enablement AI helps sales and marketing teams:

Improve adoption and stop searching. Learn how AI helps sales teams find exactly what they need in seconds — no more endless searches through endless folders.

Create refined sales content in minutes for better distribution. See how AI can take your product sheets and case studies and turn them into compelling, on-brand sales emails and presentations, ensuring approved messages and content get used.

Enable personalized client experiences that measure content impact. Discover how AI-powered Digital Sales Rooms (DSRs) can create immersive, customized microsites for your clients — impressing them without a single “death by PowerPoint” moment while measuring their engagement with different content.

Get your copy to receive:

• Guidance on 3 main areas in which AI makes the biggest impact
• A roadmap for building your AI-powered content process
• Tips for more ways to use AI in common marketing motions