Using generative AI in sales

Pros, cons, and considerations according to B2B Sellers

Are your sellers on the fence about using AI in their workflows?

Or maybe they want to take advantage of it, but don’t know where to start.

They likely have questions such as:

• Which tasks should I use AI for?
• How will using AI impact my relationship with my customers?
• There are already so many AI tools — which ones are most useful to me?

To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen AI well — and when to leave it out of the equation.

In this breezy report summarizing their responses, you’ll learn:

• How sellers are already using generative AI in their day-to-day workflows
• How NOT to use AI in sales
• The top 3 areas where sellers find value in generative AI tools
• The top 3 areas where they use caution
• And more

Download your copy of the report, complete with handy checklists for sellers, to use in your own work and share with your team.