The 6 Top AI tools for sales teams in 2025

You’re a sales manager, reviewing your team’s performance. Teresa, your top performer, consistently closes big deals, while Mike struggles to meet his quota. You wonder, “What’s Teresa doing differently?”

Is it her skills, access to certain materials, or all of the above?

AI removes the guesswork by offering insights into the performance of your sales teams. And it acts as a personal assistant and coach before, during, and after sales calls. AI is transforming how sales teams work, helping reps make smarter decisions, and ultimately, close more deals.

But with so many options out there, how do you know which ones are worth your time and budget? That’s exactly what we’re diving into in this article. We’ve done the legwork, analyzing solutions on the market to bring you our picks for the top AI tools for sales to improve your reps’ processes (and revenue) this year.

Continue reading to discover the AI-powered tools that could help your teams crush sales targets.

#1 Salesforce Einstein — Best for CRM connectivity

Salesforce + AI = Einstein (literally). Einstein is Salesforce’s internal brainiac that looks at all the information in your Salesforce account and helps you figure out what to do next. Einstein can tell you which leads are most likely to buy, suggest the best time to follow up with someone, and even predict which deals you’re most likely to win. 

It also helps you write better emails that people are more likely to respond to. And when you’re on a sales call, Einstein listens in and gives you tips on how to do better next time. Basically, Einstein helps you sell smarter and faster, without having to work harder. It’s like having a sales coach, data analyst, and personal assistant all rolled into one.

Why we picked it

Einstein’s AI capabilities span the entire sales process, serving up actionable insights right in the Salesforce interface you already know and love. No need to learn a whole new system — Einstein’s just there, ready to make you look like a sales genius.

Top AI sales features

1. Lead scoring: Analyzes historical data to see which leads are most likely convert…like today. For example, a sales rep logs in and sees that a new lead has been assigned a score of 95 out of 100. This high score shows the lead closely matches the profile of previously successful conversions, prompting the rep to follow up ASAP.
2. Opportunity scoring: Same deal, but for opportunities. For example, a sales manager reviewing the pipeline notices an opportunity has received a high Einstein score. This prompts them to assign and coach a rep on the best strategies for closing high-value opportunities.
3. Forecasting: Uses machine learning to predict your sales future based on historical data, current pipeline, and team performance. For example, a sales director uses Einstein Forecasting at the beginning of a quarter to get a data-driven prediction of expected sales. This helps set realistic targets and identify potential gaps early in the quarter.
4. Activity capture: Automatically logs emails and calendar events. Because who has time for data entry when there are deals to close? For example, after a sales rep concludes a call with a prospect, they find that Einstein has already logged the call details and any follow-up tasks discussed, allowing them to focus on the next steps rather than administrative work.
5. Opportunity insights: Gives you AI-powered insights about deal progress. For example, a sales rep receives an alert indicating a key decision-maker hasn’t been engaged in the last 30 days. The system suggests scheduling a meeting, potentially preventing the deal from stalling.

Highlights

• Deep connectivity with Salesforce CRM (it’s like they’re BFFs)
• AI features that cover the whole sales shebang
• Customizable to fit your unique business quirks
• Serves up insights right in Salesforce (no app-hopping required)
• Keeps getting smarter with regular updates (unlike some of us)

#2 Seismic — Best for content management

Seismic is your super organizer that always knows where everything is. It’s a sales enablement platform with AI features that helps your sales team manage content, train up, and connect with buyers. Think of it as your sales team’s personal librarian, personal trainer, and wingman.

It looks at all your content and determines what to use when talking to customers. Seismic can tell you which materials work best for different deals, suggest the right time to share certain information, and even help you make custom presentations quickly. It also tracks how your content is doing, so you know what’s working and what’s not. Basically, Seismic helps you sell smarter by making sure you always have the right stuff to show customers. 

Why we picked it

We chose Seismic because its AI-powered content recommendations and analytics help sales teams serve the right content at the right time. 

Top AI sales features

1. AI-powered content recommendations: Uses machine learning to analyze past content performance, deal characteristics, and buyer behavior to recommend the most effective content for each sales situation. So, when a sales rep is prepping for a meeting with a healthcare prospect, Seismic automatically suggests the most effective case studies, product sheets, and presentations that have worked well in similar healthcare deals. 
2. Content automation: Allows you to create dynamic, personalized content that automatically updates based on CRM data and other inputs (using Seismic’s LiveDocs technology). So, a sales rep can generate a custom pitch deck in seconds, with Seismic automatically populating the deck with the prospect’s logo, relevant industry statistics, and personalized pricing information pulled from the CRM.
3. Digital sales rooms: Provides a secure, personalized space for collaboration between sellers and buyers, housing all relevant content and communications in one place. So, after an initial meeting, a sales rep creates a digital sales room for a prospect, populating it with discussed materials, follow-up information, and interactive product demos. The prospect can access this room anytime, and the rep receives notifications of content views.
4. Analytics and insights: Gives detailed analytics on content performance and buyer activity, helping sales and marketing teams understand what’s working and what’s not. So, a marketing team can see which content top-performing sales reps use the most, helping them focus their content creation efforts on what’s most effective.
5. Sales readiness: Incorporates learning and coaching tools to ensure sales reps are prepared to use content effectively and interact with buyers knowledgeably. So, new product training is delivered through Seismic’s platform, with interactive modules, quizzes, and role-playing exercises. Managers can track completion and performance, ensuring their team is ready for the product launch. 

Highlights

• Robust content management capabilities (it’s like a library with a really smart librarian)
• Strong analytics for content performance (so you know what’s hot and what’s not)
• Plugs into major CRM systems (plays nice with others)
• AI-powered content recommendations (like a mind-reading content butler)
• Customizable to fit specific industry needs (it’s not one-size-fits-all)

#3 Bigtincan — Best comprehensive revenue enablement tool

Bigtincan is like that super-organized friend who always has the right answer at the right time and is always thinking ahead — especially now that it has a context-aware personal AI assistant for every user. It’s a comprehensive, AI-powered revenue enablement platform that helps your sales, customer success, marketing, and enablement teams manage content, level up their skills, and engage buyers like pros. It helps you manage all your sales content, train your team, and talk to customers better. 

Imagine having all your go-to-market materials in one place, easy to find and share. Bigtincan uses AI to suggest the best content for each customer, so you always have the right thing to show them. It also helps you practice your sales pitch and even creates personalized training for each team member. 

But what’s cooler: it learns from what works best for your top sellers and shares those tips with everyone else. Plus, it works on your phone or tablet, so you can use it anywhere, even offline. 

In a nutshell: Bigtincan improves go-to-market processes and helps your sellers close more deals without working harder.

Why we picked it

We chose Bigtincan because it’s got a well-rounded set of features that make it perfect for organizations looking for an all-in-one go-to-market solution. Bigtincan stands out for its AI-powered sales coaching, roleplays, AI sales assistant, content recommendations, and engagement analytics. These help teams prepare for customers calls and deliver the right content at the right time to close more deals faster.

Top AI sales features

1. AI-powered content recommendations: Bigtincan uses machine learning to suggest the most effective content for each sales situation. As a sales rep preps for a meeting with a healthcare prospect, Bigtincan automatically recommends the most relevant case studies, sales decks, and presentations. It’s like having a cheat sheet for every sales call.
2. Sales writing assistant: A personal assistant who’s part copywriter, part researcher, and part mind reader. This way, a sales rep can use Genie Assistant to whip up customized email templates in minutes, saving time and making their communications sharp.
3. Digital Sales Rooms: This feature gives buyers their own VIP lounge, housing all the relevant content and communications in one secure, personalized space. So, after a killer initial meeting, a sales rep can create a DSR for a prospect, filling it with all the goodies they discussed, plus some extra treats like interactive product demos. The prospect can access this room anytime, and the rep gets a heads-up when a prospect views content.
4. Sales readiness: Bigtincan doesn’t just give your team content — it makes sure they know how to use it. It’s a personal trainer for your sales skills. For instance, new product training is delivered through Bigtincan’s platform, complete with interactive modules, quizzes, and roleplaying exercises. Managers can easily monitor progress and performance, ensuring their team is ready to sell like pros when launch day hits.
5. RolePlayAI: Lets sales reps practice their pitches with AI-powered buyer personas. It’s like a flight simulator, but for sales conversations. For example, a sales rep can take part in a simulated conversation with an AI-powered “skeptical analyst” persona, practicing how to handle tough objections and tailor their pitch to different communication styles. It’s all the practice with none of the pressure (or awkwardness of roleplays with colleagues).
6. Conversation Intelligence: Bigtincan’s conversation AI analyzes sales calls and meetings, providing insights into customer interactions. It automatically transcribes and analyzes conversations, highlighting key moments, customer sentiment, and areas for improvement. For example, after a sales call, a rep can review an AI-generated summary that pinpoints discussion topics, objections raised, and next steps, helping them refine their approach for future interactions.

Highlights

• Comprehensive revenue enablement features for enterprise go-to-market organizations (it’s the whole enchilada)
• AI capabilities (aka GenieAI) spanning the whole platform for Readiness, Content, and Engagement use cases
• Strong content management capabilities (keeps your content organized better than Marie Kondo)
• Supports both online and offline access (because WiFi isn’t always a given)
• AI-powered content recommendations and analytics (like having a psychic for your content) plus next-gen content creation capabilities like XR 3D models and Virtual Showrooms
• Crafty RolePlayAI feature for sales practice (practice makes perfect, after all)

#4 Highspot — Best for sales content performance

Highspot is a sales enablement platform that uses AI to help sales teams manage, find, customize, and analyze their sales content. Its goal? To ensure your sales folks always have the right content at their fingertips, no matter how fast of a curveball a customer throws their way.

Why we picked it

We chose Highspot because it’s laser focused on content performance and analytics. It’s like having a personal stylist for your sales content, telling you what’s hot, what’s not, and how to make the most of your content wardrobe.

Top AI sales features

1. AI-powered content recommendations: Highspot uses machine learning to suggest the most relevant content for each sales situation. So, when a sales rep is preparing for a pitch to a healthcare startup, the AI analyzes the prospect’s profile, industry trends, and past successful deals, then recommends a tailored mix of content. 
2. Guided selling: This feature is like having a GPS for your sales process, suggesting next steps and relevant content based on where you are in the deal. This way, as a deal progresses, Highspot nudges the sales rep with recommended actions and content, like “Hey, now might be a good time to send that case study on ROI” or “Have you thought about sharing our latest customer success story?”
3. AI-driven email assistance: Copilot makes email creation easier by generating personalized emails based on deal context. This way, after a demo, your reps can quickly generate follow-up emails in minutes (without hurting communication quality or relevance). 
4. Content analytics: Highspot provides detailed analytics on how sales content is used and its impacts on sales outcomes. This helps your marketing team see which pieces of content are the MVPs for top-performing sales reps, so they can focus on creating the right content.

Highlights

• Strong content management and analytics capabilities (it’s like having ESPN stats for your content)
• AI-powered recommendations improve content relevance (no more guessing games)
• Easy-to-use interface (even your least tech-savvy rep can figure it out)
• Syncs with CRM and other sales tools

#5 Gong — Best for conversation intelligence

Gong is the fly on the wall you’ve always wanted in your sales calls. This revenue intelligence platform uses AI to analyze sales conversations across phone, email, and web conferencing. It’s your super-smart assistant who listens to all your calls, reads all your emails, and then tells you exactly what you need to know to close more deals.

Why we picked it

We chose Gong because it’s like having X-ray vision for your sales conversations. It stands out for its ability to provide deep insights into what’s actually happening in your sales process, helping teams understand what works and what doesn’t. 

Top AI sales features

1. Conversation Intelligence: Gong records, transcribes, and analyzes sales calls, providing insights into customer sentiment, competitor mentions, and key topics discussed. So, after a sales call, a rep can review the AI-generated transcript and analysis, which highlights important moments like when a competitor was mentioned or when the prospect showed high interest.
2. Deal Intelligence: This feature analyzes email threads, calendar invites, and web conference activity to provide a holistic view of deal progress and health. Example: A sales manager can quickly see which deals are at risk based on factors like communication frequency and sentiment analysis, allowing for timely intervention. 
3. People Intelligence: Gong provides insights into individual and team performance, helping managers coach more effectively. Example: A sales leader can identify which reps are most successful with specific types of objections or product features, and use this information to improve team-wide training. 
4. Forecast Intelligence: This feature uses AI to analyze deal health and provide more accurate sales forecasts. Example: A sales director can get a data-driven forecast that takes into account not just CRM data, but the actual content of sales conversations and email exchanges. It’s like having a weather forecast for your sales pipeline, but way more accurate.
5. Activity Intelligence: Gong tracks and analyzes sales activities across various channels to provide insights into productivity and interest levels. Example: A sales rep can see which of their outreach methods (email, phone, LinkedIn) are most effective for different types of prospects, allowing them to optimize their approach. It’s like having a personal efficiency expert on your team.

Highlights

• Provides deep insights into sales conversations (it’s like having a sales whisperer)
• Helps improve sales coaching and training (turns managers into super coaches)
• Connects with major CRM and communication platforms (gets along with others)
• Offers data-driven sales forecasting (crystal ball not required)
• Continuously learns and improves based on your team’s data (it’s like it’s going to sales school every day)

#6 Outreach — Best for sales communication

Meet Outreach — the sales execution platform that helps sales teams manage and optimize customer interactions across multiple channels. It uses AI to automate and personalize outreach, track prospect activity, and deliver insights.

Why we picked it

We chose Outreach because it’s like having a backstage pass to your entire sales process. It excels in automating and optimizing multi-channel sales activity, making it perfect for teams serious about their outbound game. 

Top AI sales features

1. Sequence automation: Outreach lets you create multi-channel, multi-step outreach sequences to follow up with prospects automatically. This means, a sales rep can set up a sequence that starts with a personalized email, follows up with a LinkedIn connection request, and then schedules a phone call. All automated and timed for optimal engagement. 
2. AI-powered email assistance: It’s like having Hemingway and a data scientist team up to help you write emails. As a rep drafts an email, Outreach suggests phrases and content proven effective in similar situations.
3. Engagement analytics: Outreach reveals how your prospects behave across all channels. For instance, sales managers can see which outreach methods and sequences hit the mark for different customer segments, allowing for data-driven strategy adjustments. 
4. Sales forecasting: The platform uses AI to analyze deal progress and provide more accurate sales forecasts than your local weatherman. This way, a sales director can get a data-driven prediction that takes into account not just the numbers, but the nuances of customer interactions to better decide strategies and resource allocation.
5. Connectivity capabilities: Outreach connects with major CRM systems and other sales tools to provide a smooth workflow. So, when a prospect responds to an Outreach email, the interaction automatically logs into the CRM, saving time on manual data entry. 

Highlights

• Comprehensive prospect behavior tracking features
• Strong automation capabilities 
• Robust analytics and reporting 
• Unifies with major CRM systems 

The future of enablement is AI-powered

Ready to 10x the productivity of your go-to-market teams? Explore how Bigtincan’s suite of AI-powered tools can transform your revenue processes and drive results. Book a demo today and see firsthand how AI can improve your enablement strategy.