The Critical Connection Between Content and Revenue

Random acts of marketing by sellers and maverick sellers creating Frankenstein content not only dilute the brand story and value proposition it also negatively impacts revenue. And with the buyer’s journey changing so much to a digital, self-service world, it’s critical that marketing and sales messaging stay in sync.

Marketing needs to restore the belief in sales content – and link that content to successful sales.

Watch this insightful webinar where we discuss aligning sales and marketing through content and sales enablement.