The retail industry has changed. Customers now expect store associates to be as knowledgeable as Google and as helpful as their favorite online shopping experience (e.g., Amazon). But here's the thing — physical stores still have a huge advantage over online retailers: real people helping real customers.
Smart brands invest in their store teams, giving them AI-powered tools and training to deliver experiences that online stores can't match. That's why retailers like Nike, Guess, and Paige use Bigtincan to:
- Put product info at associates' fingertips right on the sales floor
- Deliver bite-sized training that sticks through AI-powered practice
- Track team progress and tasks in real time
Want to see how it works? Book a demo or keep reading to learn how it can improve your in-store service.
Find product information in seconds, not minutes
Let's be honest — keeping store teams up to date is hard. Product lines change constantly. New promotions launch weekly. And traditional methods like printed catalogs, email updates, and daily huddles just don’t cut it.
Here's what typically happens:
- Store managers waste time printing emails and updating binders
- Associates miss important updates or use outdated information
- Customers wait while staff hunt down answers to their questions
Three out of four customers walked away from a retail store in 2022 because they couldn't get accurate product information quickly enough (an 8% increase from 2021). When customers have questions, your team needs instant answers — not outdated catalogs or long walks to the stockroom
And the problem gets even trickier for global retail teams. Many store associates don't have corporate email, and even when they do, important updates often get lost in crowded inboxes.
This leads to two big problems:
- Associates give customers outdated or incorrect information
- Customers wait while staff leave the floor to track down answers
Your store teams need instant access to accurate information while they're helping customers. This is where Bigtincan can help.
Store associates shouldn't have to choose between helping customers and finding information. Bigtincan puts everything they need in one app, right on their phone.
Guess Case Study: Watch how GUESS enhanced their corporate-to-field communication with Bigtincan’s retail solutions.
Smart content that finds you
No more scrolling through folders or searching multiple systems. Bigtincan Content brings together your product catalogs, training materials, and store communications in one place. But it's more than just storage – our AI helps surface what's relevant based on:
- What your team member's role is
- Which store they work in
- What they're currently helping customers with
- Which products are trending or in season
Turn every associate into a product expert
Bigtincan Content is awesome. But GenieAI transforms how your team finds and uses product information you store. A single search brings up everything an associate needs: current inventory, pricing, and suggested accessories. They'll also see styling tips, product care guides, and similar items if the exact product isn't available.
Get intelligent recommendations that drive sales
GenieAI learns from every customer interaction to make your team smarter. It suggests popular product combinations and flags trending seasonal promotions. Then, when items are out of stock, it immediately offers alternative options your customers will love. The system even anticipates common questions and prepares answers before customers ask.
For instance, when a customer asks about a product, your team can pull up everything from specs to styling guides in seconds. Want to show how a watch looks on the wrist? Bigtincan XR lets customers try before they buy using AR experiences.
Keep content current automatically
Good riddance to outdated catalogs and price sheets. Bigtincan updates content automatically when new versions arrive, while archiving old materials so they can't be used by mistake. Your team gets instant notifications when important information changes. Best of all, everything works offline, so spotty store WiFi won't slow down your sales.
Share expertise across stores
Your best associates know exactly how to present products and handle customer questions. Now GenieAI can capture that knowledge and share it automatically. For example, when a top performer creates a great product demonstration, the system can:
- Turn it into quick training videos for other associates
- Extract key selling points and customer questions
- Create practice scenarios in RolePlayAI
- Share it instantly across all your stores
Keep store teams connected with mobile updates
Traditional retail communication follows a slow path: corporate sends info to store managers, who tell team leads, who eventually brief associates. By then, the information may be outdated or misinterpreted.
Store managers can use Bigtincan to do the following.
Speed up store communications
Think about your last major product launch or promotion. How long did it take for every store to get the details and start executing? With Bigtincan, your communication moves at the speed of retail:
- Corporate teams can target messages by region, store type, or role
- Store managers get visual guides for merchandising and displays
- Associates receive shift briefings right on their phones
- Everyone sees real-time updates about inventory and pricing
Start every shift informed and prepared
The morning store huddle used to be the only way to share updates with your team. But with associates starting shifts at different times and part-time staff coming in throughout the day, critical information often gets lost.
Bigtincan solves this by delivering personalized briefings directly to each team member's phone.
Store managers can review the day's promotions and sales targets over their morning coffee. Associates starting mid-shift get caught up on inventory changes and customer feedback within minutes. Even last-minute promotional changes reach everyone instantly, ensuring your entire team can respond to opportunities as they arise.
Target the right message to the right team
Different roles in your stores need different types of information — and they need it at different times. For instance, your visual merchandising team needs detailed display guidelines weeks before a seasonal changeover, while your sales team needs pricing updates minutes before a flash sale starts.
Bigtincan's smart targeting ensures everyone gets exactly what they need to excel in their role. Store managers receive performance metrics and staffing updates. Sales associates get product knowledge and promotion details. Visual merchandisers see upcoming display requirements. And stockroom staff stay updated on inventory movements and shipping schedules.
Track communication effectiveness
Great communication isn't just about sending messages — it's about ensuring they drive results. Bigtincan's analytics tools help you understand how information flows through your retail network and where it makes the biggest impact.
You can see which stores implement new procedures fastest and what communication methods work best for different types of updates. This insight helps you refine your approach, whether you're launching a new product line or rolling out updated service procedures. Plus, you can quickly identify stores that may need additional support, ensuring no team gets left behind.
A custom-designed mobile app that reflects your brand
With Bigtincan, retailers can create a fully customized user interface, down to the pixel that exactly matches their brands. These custom interfaces look like they were built by and for your retail business.
Create an app experience that feels like your brand
Your store teams deserve better than generic apps. Bigtincan's customization options let you create an experience that looks and feels like it was built specifically for your company.
The image above shows how you can modify the home page to look like your brand.
Design an experience your teams will love
Every detail of the app can reflect your brand identity, from colors and fonts to layout and navigation. But it's more than just looks — it's about creating a simple experience that helps your teams work better.
Speaking of simplicity, you can design your content center using drag-and-drop features, so no technical skills are necessary.
Put the right content front and center
Your homepage becomes a custom command center for store teams. New product launches get prime placement. Seasonal promotions are instantly visible. Training videos are just a tap away. Everything teams need most sits on their home screen, reducing clicks and saving time.
Connect teams through collaboration
The Bigtincan app becomes your retail network's social center.
For example, store teams can:
- Chat instantly with colleagues and managers
- Join discussion groups around specific products or promotions
- Share success stories and best practices
- Get quick answers from experts across the organization
Keep the customer experience consistent
Let's talk numbers: Poor customer service now costs businesses $3.7 trillion annually in lost revenue — a staggering 19% increase from last year alone. Smart retailers know the solution isn't just about having the right products — it's about equipping store teams with the tools and knowledge to deliver excellent service.
When associates show customers product information on their devices, it looks professional and on-brand. Whether displaying AR product demos through Bigtincan XR or pulling up detailed specs, customers see a polished, consistent brand experience.
In a nutshell: Retailers that value consistent branding can trust Bigtincan to deliver an easy-to-use retail enablement solution you can customize to match your visual identity.
Train your teams for today's retail challenges
An unprepared associate can cost you more than a sale — it can damage your brand. With constant product launches and evolving customer needs, store teams need to stay sharp.
Recent surveys show 41% of consumers say their shopping experiences are less enjoyable than before the pandemic, with 64% citing poorly trained or prepared retail staff as the main reason. Another compelling reason for effective retail training.
But traditional training isn't the answer.
The old approach of hour-long videos and lengthy documents expects associates to memorize everything and somehow recall it weeks later. Studies show this "data-dump" method, where teams huddle around a back-room computer, actually reduces information retention.
Bigtincan Readiness takes a smarter approach. Instead of overwhelming associates with information, we help them learn and retain knowledge in ways that match how people work in retail.
Modern training that works: Microlearning, just-in-time learning, and gamification
Bigtincan Readiness combines three powerful approaches that help teams learn faster and retain more:
Microlearning: Bite-sized lessons that stick
Instead of overwhelming associates with information, we break training into short, 3-5 minute focused sessions. This is called microlearning, which is ideal for various scenarios.
A new product launch? Teams watch a quick demo and practice with RolePlayAI before their shift. Need to learn a new procedure? They can complete one step, practice it on the floor, then move to the next.
Plus, Bigtincan Readiness training platform works smoothly offline and is built mobile-first — perfect for retail stores with limited connectivity.
Microlearning helps sales leaders and even star associates create short snippets of videos to answer common questions and best practices to help other sales associates. Just open the Bigtincan Readiness app and press the start button.
This kind of learning is useful for associates and customers — associates can open their app and show customers a relevant video or image for an answer.
Associates can access training videos whenever it fits their schedule — whether that's during quiet store hours or between customers. Instead of sitting through lengthy training sessions, they learn at their own pace. For example, they may master one aspect of the POS system, practice it on the floor, then tackle the next module when ready.
Want to learn more about how Bigtincan Readiness makes mobile-first microlearning work? Check out these resources:
- Best Mobile LMS: 4 of the Best Options for Enterprise Organizations and SMEs
- The Best Enterprise LMS 2.0 for Training and Knowledge Retention
Just-in-time learning: Get answers when they matter most
Associates shouldn't have to memorize every product detail — they just need to know where to find answers quickly. When a customer asks an unexpected question, your team can instantly find the right information from their phone. They learn while solving real customer problems, making the knowledge stick.
Employees can just type the query in their Bigtincan app — the search feature then filters through all your organization’s presentations, training PDFs, catalogs, and surfaces the right answer — just in time. This feature works across smartphones, tablets, and laptops online and offline.
Gamification: Training that feels fun
Bigtincan Readiness turns routine training into engaging challenges. Teams earn points for completing modules, compete in friendly store competitions, and track their progress on leaderboards. This approach not only makes learning more fun — it helps identify which associates need extra support.
Bigtincan also offers in-depth insights into seller engagement and participation levels. This helps trainers develop new gamification processes by seeing which methods work the best. Plus, managers can receive alerts in case any employees can’t keep up with their training.
For more information on Bigtincan Readiness and how it helps improve employee training compared to traditional methods, read this article: How to Train a Sales Team on Products: Use Modern Software, Not Old-Fashioned Training Techniques.
Or see it in action with case studies showing how a global sportswear brand and a multinational beauty retailer underwent digital transformation using Bigtincan’s custom-tailored training solution.
Keep teams focused with smart task management
Every retail store has critical daily tasks: updating window displays, restocking shelves, following up with customers about special orders. Bigtincan's Engagement solution turns paper checklists and bulletin boards into a smooth digital system.
Here’s how.
Simplify visual merchandising updates
When your visual team releases new window display guidelines, store managers receive an interactive checklist in the Bigtincan app. Each task includes specific details: "Place new resort collection on front mannequins, update window signage with summer promotion pricing, add cross-merchandising accessories to display pedestals."
Associates can mark tasks complete and attach photos to verify they’re done.
Monitor store operations in real time
The Bigtincan dashboard gives each personnel role the information they need:
- Store managers track daily tasks like inventory counts and customer follow-ups
- District managers monitor promotional compliance across their region's stores
- Visual teams verify consistent merchandising execution with photo verification
- Corporate teams see which stores need support during major rollouts
In short: Bigtincan replaces paper checklists with digital task tracking, letting store teams focus on what matters most — helping customers and meeting store business goals.
Use Bigtincan’s personalized onboarding to modernize your retail operations
Modern retail demands more from store teams — but with the right tools, they can deliver exceptional experiences that online shopping can't match. Bigtincan helps your associates to:
- Find product information instantly with AI-powered search
- Stay current with automated updates and mobile communications
- Learn faster through bite-sized training and practice
- Execute consistently with smart task management
Join leading brands like Nike, Guess, and Paige that trust Bigtincan to empower their retail teams. If you’re interested in seeing how we can transform your retail store operations — book a demo today.
