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Why Bigtincan?

Welcome to a new era of sales enablement.

Take the buying experience to new frontiers.

Products

Prepare and upskill your customer-facing teams.

Access, personalize, and share content with buyers.

Build meaningful engagement with powerful tools.

Custom tailor our platform to fit your organization's needs.

Solutions

Stay focused on sales activities and win more.

Bridge the gap between marketing and sales.

Boost revenue with your channel partners. 

Resources

Insights for high-performing sales teams.

Meet those transforming their buyers’ experiences.

Learn how we leverage our partner network.

Integrate Bigtincan with your current tech stack

Read now

7 game-changing uses of AI in contact centers

Why adding AI to your contact center just makes sense

AI for customer success teams: How to use GenieAI to improve your CSMs’ performance

Buyer experience

Register now

Beyond Reality: How XR is Shaping the Future of Business

Introducing Genie Assistant: Your AI sidekick for all-things enablement

5 ways AI can scale personalized training & coaching for your sales teams

Why contact centers aren’t reaching their full potential

7 ways AI helps revenue teams remove friction from B2B buying journeys

3 Ways marketers can build an AI-powered content process that enables sales

Content management

How to use enablement AI to speed up (or eliminate) tedious admin tasks

6 ways to build an integrated GTM workspace with Bigtincan

Enablement

Moving from chaos to clarity: Search strategies for finding what you need online faster

The importance of sales practice for sales effectiveness (and what AI has to do with it)

From insight to action: Content engagement insights CMOs can use to prioritize, plan, align, and prove marketing value

Securing sales enablement buy-in: Applying the Kirkpatrick Model to enablement maturity

How artificial intelligence benefits sales enablement

Making enablement personal: Sales, marketing, and enablement leaders talk content frustrations

From insight to action: Buyer engagement insights sales directors can use to improve sales processes

From insight to action: Seller engagement insights enablement practitioners can use to improve content adoption

Insurance

From insight to action: Content insights marketers can use to improve performance

How Bigtincan’s document management system integrates with Salesforce (and solves common content management problems)

Do less, achieve more with Sales Enablement AI: Meet GenieAI by Bigtincan

Different types of AI tools for sales and marketing teams

7 Projects to improve your sales and marketing alignment

Over the past year, AI sales assistants have become incredibly popular, promising big benefits for sales teams. But what exactly do they do, and how can sellers easily integrate them into their daily routines to see immediate results?
Watch this webinar for a look at how AI sales assistants can make your work life as a sales rep easier and more productive. We discuss practical ways these tools can help with sales content generation, customer engagement, follow-ups, competitive intelligence, and more. Our experts share straightforward strategies for incorporating AI sales assistants into your workflow so they become a valuable part of your team — not just another gadget.
Whether you’re a sales leader looking to boost your team&#8217;s efficiency or a salesperson wanting to improve your own performance, this webinar will provide you with the insights and tools you need to make the most of AI in sales. Don’t miss this chance to see firsthand how AI can help you work smarter and achieve better results.
What you’ll learn:
<ul>
<li>Functions and benefits of AI sales assistants available</li>
<li>How to smoothly integrate AI tools into your sales routine</li>
<li>Tips and best practices for using AI to boost productivity</li>
<li>Real-world examples of companies using AI in sales</li>
</ul>
Who should attend:
<ul>
<li>Sales Leaders and Managers</li>
<li>Sales Representatives</li>
<li>Enablement leaders</li>
<li>Anyone interested in AI’s role in sales</li>
</ul>

Click the button below to watch the webinar

putting-ai-sales-assistants-into-practice

Watch now

Putting AI Sales Assistants into Practice

Are your sales reps practicing on live customers? It&#8217;s time for a safer, more effective approach. Discover how RolePlayAI is transforming sales training through AI-powered roleplay simulations.
In this webinar, you&#8217;ll learn how RolePlayAI:
<ul>
<li style="font-weight: 400;" aria-level="1">Provides a risk-free environment for skill development</li>
<li style="font-weight: 400;" aria-level="1">Scales on-demand training for geographically dispersed teams</li>
<li style="font-weight: 400;" aria-level="1">Accelerates onboarding and improves sales performance</li>
</ul>
Experience a demonstration showcasing RolePlayAI&#8217;s ability to:
<ul>
<li style="font-weight: 400;" aria-level="1">Generate diverse, persona-specific scenarios</li>
<li style="font-weight: 400;" aria-level="1">Simulate authentic customer interactions</li>
<li style="font-weight: 400;" aria-level="1">Offer realistic objections to improve handling and closing techniques</li>
<li style="font-weight: 400;" aria-level="1">Enable unlimited practice tailored to each rep&#8217;s pace</li>
</ul>
Don&#8217;t let your customers become unwitting sales coaches. Equip your team with RolePlayAI and watch as they transform into confident, high-performing sales professionals.

risk-free-sales-simulations-with-roleplayai

Risk-free sales simulations with RolePlayAI

Join us for an exclusive webinar to explore how Bigtincan can boost your sales and marketing teams&#8217; efficiency. Whether you&#8217;re new to Bigtincan or a loyal customer, this event is for you!
Why attend? 
Staying ahead of the competition requires intelligent, integrated solutions that empower your team to perform at their best. Bigtincan is at the forefront of this revolution, offering a unified sales enablement platform designed to optimize every facet of your go to market operations.
Learn how to:
<ul>
<li>Use insights and tools to close deals faster</li>
<li>Provide easy access to up-to-date materials</li>
<li>Efficiently onboard and maintain team skills</li>
<li>Leverage AI to reduce manual tasks and increase accuracy</li>
<li>Deliver personalized and interactive experiences</li>
</ul>
Who Should Attend?
<ul>
<li>Sales Leaders</li>
<li>Marketing Professionals</li>
<li>Training Managers</li>
<li>IT and Operations</li>
</ul>
Don’t miss out on discovering what Bigtincan can do for your organization.

Simplify your GTM with Bigtincan

The never-ending struggle to keep your training materials relevant, consistent, and accessible is REAL.
As an enablement pro, you know the challenges all too well: Evolving customer needs, tight deadlines, and resource constraints make it tough to create quality content that resonates with your audience.
And let&#8217;s not even get started on the headaches of localizing materials for your global teams or ensuring accessibility for all learners.
So how would you feel about sidestepping these hurdles and cutting your content creation process down from weeks to minutes?
We’re guessing pretty great. Which is why we designed AuthoringAI. It lets you skip tedious audio recording sessions, manual captioning nightmares, and expensive translation services by automating the most time-consuming authoring tasks so you can focus on what really matters — delivering engaging, up-to-date training that drives results.
Catch a quick walkthrough to see firsthand what you can do (and stop doing) with AuthoringAI, including:
<ul>
<li>Cut your authoring time by up to 80%</li>
<li>Auto-generate captions, notes and translations</li>
<li>Custom voice cloning</li>
<li>Make audio and video content searchable</li>
</ul>
Don&#8217;t let your training content gather dust any longer — watch the webinar to discover how to give it a fresh makeover and deliver more value in just a few minutes!

give-outdated-training-a-15-minute-makeover

Give Outdated Training a 15-Minute Makeover

It sounds impossible (and probably is), but it&#8217;s the reality for most marketers and sales enablement practitioners these days. And unfortunately, it looks like our checklists aren&#8217;t getting shorter anytime soon.
So how can we manage our workloads without constantly working past dinner time?
Hear from our sales enablement experts Beverlie Heyman, Director of Sales Enablement (WiSE Chapter Lead, Enablement Strategist and Coach) and Jared Hibbs, Senior Sales Enablement Manager (Force Management Facilitator) on how AI can support stressed out sales enablement and marketing teams.
Learn how they take advantage of AI tools to:
<ul>
<li>Coach sellers to success</li>
<li>Develop and maintain compelling content</li>
<li>Keep up with seller requests</li>
<li>Prioritize your task lists to be as effective as possible</li>
</ul>

how-sales-enablers-and-marketers-can-take-back-their-time-with-ai

Work Less, Achieve More: How sales enablers and marketers can take back their time with AI

Enterprise document management systems: Stop relying on metadata

<h2>Bigtincan + Sales Mastery Webinar</h2>
<div class="p-rich_text_section">Join industry leaders Patrick Welch, Pam Dearen, Jim Dickie, and Barry Trailer in an insightful discussion on the role of AI in driving sales performance and revenue growth in 2024. Embrace the transformative potential of AI in sales to position your business for success in an evolving landscape.</div>
<h3>Learn more about:</h3>
Economic Realities
<ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="1" data-border="0">
<li data-stringify-indent="1" data-stringify-border="0">Jim Dickie presents sobering statistics on revenue plan attainment and quota achievement, highlighting economic headwinds and geopolitical uncertainty.</li>
</ul>
<div>Sales Challenges</div>
<ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="1" data-border="0">
<li data-stringify-indent="1" data-stringify-border="0">Barry Trailer discusses the implications of low voluntary turnover and the importance of retaining top performers during economic downturns.</li>
</ul>
<div>Sales Enablement and AI</div>
<ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="1" data-border="0">
<li data-stringify-indent="1" data-stringify-border="0">The discussion emphasizes the shift from traditional tech investments to sales enablement and AI for effectiveness rather than just efficiency.</li>
<li data-stringify-indent="1" data-stringify-border="0">Pat Welch emphasizes the importance of maintaining a people-centric sales culture alongside AI integration.</li>
<li data-stringify-indent="1" data-stringify-border="0">Barry Trailer underscores the significance of trust, collaboration, and business acumen in sales interactions.</li>
</ul>
<div>Benefits of Sales AI</div>
<ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="1" data-border="0">
<li data-stringify-indent="1" data-stringify-border="0">Jim Dickie shares statistics indicating revenue and win rate increases for teams leveraging Sales AI.</li>
<li data-stringify-indent="1" data-stringify-border="0">The panel emphasizes the need for strategic investment in Sales AI despite economic challenges.</li>
</ul>
<div class="p-rich_text_section">You may also want to explore the research and results on <a class="c-link" href="https://www.bigtincan.com/resources/examining-impact-of-sales-ai-on-sales-performance/" target="_blank" rel="noopener noreferrer" data-stringify-link="https://www.bigtincan.com/resources/examining-impact-of-sales-ai-on-sales-performance/" data-sk="tooltip_parent">Sales Mastery&#8217;s 2023 Sales Performance Scorecard</a> and the impact of Sales AI on B2B sales performance in 2024.</div>

Watch Now

Examining the Impact of Sales AI on Sales Performance

What is sales enablement AI?

Mobile content management solutions: Why simple file storage is inadequate

2023 Year in numbers: Maverick measures

Seismic vs. Highspot vs. Showpad vs. Bigtincan compared

One platform to rule them all: Simplifying sales enablement for sellers and managers

19 Lost Revenue Stats that Should Scare You (and what to do about them)

5 Document automation software (and how to choose)

Is your business suffering from sales tool overload? Here’s how to tell — and how to solve it.

How to create and scale a document management system in SharePoint (without hiring extra help)

3 Ways Digital Sales Rooms drive buyer engagement

How interactive content creates meaningful buyer engagement

Breathe new life into employee training with interactive content

Guide to successful AI email writing for sales that doesn't derail quality and customer experience

7 Reasons marketers need a digital sales platform

Why your dealers + distributors struggle to sell for you

Channel sales

How to use AI ethically and securely: Building an AI-powered revenue engine while protecting your company assets and IP

Why investing in revenue enablement could be your most profitable move as CFO

Reinvent sales coaching: 10 high-value use cases beyond pitch practice

How AI impacts the buying experience + how to make sure it's positive

Pros and cons of using generative AI for sales

The six biggest obstacles for channel partner sales programs and how to overcome them

Three simple keys to engage and educate your channel sellers

What is channel sales enablement?

Best digital sales rooms for 2024 (and how to use them)

ZoomInfo test

Channel partner enablement: What it is, plus the best platform to make it work

How a sales enablement platform improves medtech and pharma sales — with proof

How a major beverage company optimized & scaled their digital content management for a global network of resellers

How medtech reps use sales enablement to engage with HCPs

Fuel growth with strategic channel partners. Join industry experts Joanne Correa (InfoTech) and Scott Colon (Bigtincan) as they share actionable insights to boost partner mindshare, drive revenue, and streamline collaboration. Click to listen and transform your channel strategy today.
What You&#8217;ll Gain:
<ul>
<li>Proven strategies to secure and amplify partner mindshare</li>
<li>Actionable steps to drive revenue growth through channel partnerships</li>
<li>Streamlining techniques for smoother collaboration with resellers and distributors</li>
<li>Immediate applicability to elevate your channel strategy and business success</li>
</ul>

elevate-channel-partner-success-unleash-revenue-growth-and-mindshare

Elevate Channel Partner Success: Unleash Revenue Growth and Mindshare

What is Sales Engagement?

What is Sales Enablement?

What is Sales Content Management?

The 3 stages of sales content analytics: Working with correlation insights

Branding and effective sales enablement — what’s the connection?

Bigtincan: The only enterprise sales enablement platform that adapts to your sales process

Proving  the power of sales coaching and readiness software: A data-driven approach to convincing your CFO

5 Marketing enablement software in 2023 (factors to consider)

Six rules to boost the adoption rate of newly implemented software

<h3>Augmented and Virtual Reality is Taking the Buying Experience of the Future to the Next Level</h3>
April 19, 2023 | 11 AM &#8211; 12 PM EST

coffee talk LP image

Bigtincan Coffee Talk

The old sales playbook is dead. The B2B marketing paradigm is broken. Customer loyalty is at an all-time low.
However you want to say it, it’s clear that how companies go to market is changing for good.
Maintaining the status quo in how you sell is not going to get sales performance back up to the levels required to meet revenue goals.
You have to flip your game — again.
But is Sales AI the game-changer people claim it is?
This firsthand analysis by Sales Mastery of their 2023 Sales Performance Scorecard results looks at if and how AI can be leveraged to not only give sales reps more time to sell, but more importantly improve their success at selling by increasing go-to-market effectiveness.
Fill out the form to download your copy of Sales Mastery’s original research and get a better understanding of the role AI will play in B2B sales performance in 2024.

Click the button below to view the report

examining-impact-of-sales-ai-on-sales-performance

“The integration of generative AI with conversational AI is revolutionizing AI-based coaching applications, enabling them to communicate and perform tasks more effectively than ever before.” 
-Jim Lundy, Founder and CEO, Aragon Research
Coaching for sellers and customer-facing agents has long been a differentiator for the companies using it, and AI advancements made within the last year ensure that teams who incorporate skill-based coaching see significant improvement in their training processes and team performance.
Aragon’s second annual report for enterprise coaching highlights recent advances in AI training and automation technology and evaluates 15 vendors that are making a difference in the market right now.
Download your copy to learn:
<ul>
<li>Factors that are making coaching a requirement for onboarding nearly all frontline worker positions.</li>
<li>How Conversation Intelligence, a form of Voice AI, can help managers and agents understand areas and skills to focus on.</li>
<li>Why Sales Coaching and Contact Center Coaching are seeing increased demand.</li>
<li>Why Aragon predicts that, “50% of enterprises will leverage some form of AI-based Coaching Agent” by the end of 2025.</li>
</ul>

aragon-research-globe-for-enterprise-coaching-2025

Aragon Research Globe™ for Enterprise Coaching, 2025

Seek, search, succeed: Preparing for your next sales enablement role

Heading up revenue operations at your organization?
Book some time with Bigtincan President Patrick Welch to go over:
<ul>
<li>How to lay the groundwork for business enablement</li>
<li>How to start aligning your entire organization around your customers</li>
<li>The resources and tools needed achieve operational efficiency and scale it when the time comes</li>
<li>Your current business challenges and questions about enablement</li>
</ul>
&nbsp;
Fill out the form to start the conversation.
Feel free to include any questions you have in the comments section.

We will be reaching out soon to schedule your consultation.

Business Enablement Consultation Registration

The cost of doing nothing — overcoming status quo bias in sales enablement

Business enablement: The next era of enablement for enterprise B2B

Coaching a team is all about getting the balance between controlling the outcome you want them to get to but doing so through their own freedom to think and act.
In the latest of our Sales Confidence podcast series, we invited sales leader and coach Gary Milwit of JG Wentworth, to share his thoughts on building a culture of learning in sales, best practices for coaching sales reps and keys to enabling sales managers to succeed.
Other topics of discussion:
<ul>
<li>How to effectively onboard, enable, and ramp salespeople</li>
<li>Differences between remote onboarding vs onsite onboarding</li>
<li>Differences between coaching and training</li>
<li>The importance of leadership in enablement</li>
<li>How to keep sales engaged and committed</li>
</ul>

Sales Confidence Podcast: The Power of Effectively Coaching Your Salespeople

How virtual and augmented reality are used in business

Announcing the 2022 SHARKIE Award Winners

To survive Dreamforce you definitely need sustenance but finding somewhere for lunch that’s quick and fulfilling is a nightmare.
So join us for a sumptuous and substantial buffet lunch at the St. Regis Hotel on Wednesday, September 13th at any time between 12:00 pm and 1:30 pm. You can stay for as little or as long as you want.
It’s not only a chance to network in a relaxed atmosphere &#8211; you also get the chance to sit down on comfortable seats and maybe catch up on some email!
Let us know if you and your colleagues are coming and we’ll save you a spot.

how-microlearning-improves-customer-experience-and-closes-more-deals

Dreamforce Technology-in-Action Lunch Registration

Enablement AI is quickly becoming a game-changer for revenue teams, helping leaders like you drive smarter growth.
Our &#8220;Getting Started with Enablement AI&#8221; checklist is made for revenue leaders who want to simplify processes, improve team performance, and tap into the power of AI to get better results.
Whether you&#8217;re just exploring AI or already thinking about how to put it to use, this quick and practical checklist will walk you through the basics to get started.

Click the button below to view the checklist

getting-started-with-enablement-ai-checklist-for-revenue-teams

Getting started with enablement AI — a checklist for revenue teams

“Generative AI is already helping copywriters draft content and computer programmers write code, boosting their productivity by 50% or more. It can do the same for salespeople.”
— Harvard Business Review
Want these productivity gains for your sales team (and yourself)?
Here’s a quick checklist of helpful ways to integrate AI into your sales workflows, with use cases provided by B2B sellers who were early adopters of generative AI.
Keep it handy to consult when you’re feeling stuck or mired in a slow process that could use some speeding up.
Get your copy and share it with your team.

How to use generative AI in sales — a checklist

Wondering how AI tools impact your buyers’ experiences with your company? Or how they will change the day-to-day duties of your team members?
Do chatbots improve customer satisfaction or detract from it? How can marketers take advantage of generative AI?
That’s a lot of (valid) questions, and you probably have even more.
That’s why we mapped out a typical B2B SaaS buying journey to see how AI impacts each step and the people involved in it, including your customers and your team members.
Starting with need recognition and following all the way through to renewal and expansion, this handy guide takes you step-by-step through the journey, covering the following points for each stage:
<ul>
<li>The customer action taken</li>
<li>The primary role impacted</li>
<li>The different types of AI tools applicable</li>
<li>AI’s impact</li>
<li>Plus some analyst insights to boot</li>
</ul>
Get your copy.

Click the button below to view the eBook

Enhancing the buying experience with AI

<h2>How to cut down on tedious admin work</h2>
If you do your job right as an enablement manager your sellers can stop wasting 72% of their day on non-selling activities and focus on bringing in revenue.
But “doing your job right” is tough when it includes everything from content management to creating coaching challenges to tracking sales results — often with small teams and limited resources.
Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact.
We put together this guide to walk you through the “how” of using enablement AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Download your copy to get:
<ul>
<li aria-level="1">A comparison of different AI tools for enablement teams to aid your research</li>
<li aria-level="1">Example prompts to get you started</li>
<li aria-level="1">Tips for AI-assisted content creation including AI video production</li>
<li aria-level="1">Clear, practical steps to start using AI in your role</li>
</ul>

AI Strategies for Enablement Managers

<h3>Pros, cons, and considerations according to B2B Sellers</h3>
Are your sellers on the fence about using AI in their workflows?
Or maybe they want to take advantage of it, but don’t know where to start.
They likely have questions such as:
<ul>
<li>Which tasks should I use AI for?</li>
<li>How will using AI impact my relationship with my customers?</li>
<li>There are already so many AI tools — which ones are most useful to me?</li>
</ul>
To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen AI well — and when to leave it out of the equation.
In this breezy report summarizing their responses, you’ll learn:
<ul>
<li>How sellers are already using generative AI in their day-to-day workflows</li>
<li>How NOT to use AI in sales</li>
<li>The top 3 areas where sellers find value in generative AI tools</li>
<li>The top 3 areas where they use caution</li>
<li>And more</li>
</ul>
Download your copy of the report, complete with handy checklists for sellers, to use in your own work and share with your team.

Using generative AI in sales

<h3>How AI can help you coach and guide sales faster and easier</h3>
“B2B companies using AI-powered content creation tools saw an average of 32% higher conversion rates compared to those relying solely on human-created content and AI-assisted content creation helped marketers save an average of 6 hours per week.” 
-Salesforce The State of AI in B2B Marketing
Your enablement, sales, customer success, and marketing teams aren’t just busy — they’re also under a lot of pressure.
They’re upheld to several success KPIs including quarterly quotas, key account growth, marketing ROI, opportunities in progress, and so many more.
And lately they’ve been asked to meet more ambitious targets with fewer resources.
So instead of trying and failing to “do more with less,” how about actually doing less but achieving more?
This guide to harnessing AI for sales coaching and guided selling covers:
<ul>
<li>Best practices for implementation</li>
<li>Four primary use cases of artificial intelligence for revenue teams that help them complete their many tasks while improving their outcomes</li>
<li>How your buyers and teams can apply AI during each step in the buying journey</li>
<li>AI security protocols</li>
<li>Results of AI in practice</li>
</ul>
Get your copy.

Harnessing AI for Sales Coaching and Guided Selling

<h3>How enterprise sales teams can do less and achieve more with AI</h3>
“B2B companies using AI-powered content creation tools saw an average of 32% higher conversion rates compared to those relying solely on human-created content and AI-assisted content creation helped marketers save an average of 6 hours per week.” 
-Salesforce The State of AI in B2B Marketing
Your enablement, sales, customer success, and marketing teams aren’t just busy — they’re also under a lot of pressure.
They’re upheld to several success KPIs including quarterly quotas, key account growth, marketing ROI, opportunities in progress, and so many more.
And lately they’ve been asked to meet more ambitious targets with fewer resources.
So instead of trying and failing to “do more with less,” how about actually doing less but achieving more?
This guide to harnessing AI for enterprise sales covers:
<ul>
<li>Best practices for implementation</li>
<li>Four primary use cases of artificial intelligence for revenue teams that help them complete their many tasks while improving their outcomes</li>
<li>How your buyers and teams can apply AI during each step in the buying journey</li>
<li>AI security protocols</li>
<li>Results of AI in practice</li>
</ul>
Get your copy.

Harnessing AI for Revenue Enablement

<h3>How enablement with AI can help sales teams can do less and achieve more</h3>
“B2B companies using AI-powered content creation tools saw an average of 32% higher conversion rates compared to those relying solely on human-created content and AI-assisted content creation helped marketers save an average of 6 hours per week.” 
-Salesforce The State of AI in B2B Marketing
Your enablement, sales, customer success, and marketing teams aren’t just busy — they’re also under a lot of pressure.
They’re upheld to several success KPIs including quarterly quotas, key account growth, marketing ROI, opportunities in progress, and so many more.
And lately they’ve been asked to meet more ambitious targets with fewer resources.
So instead of trying and failing to “do more with less,” how about actually doing less but achieving more?
This guide to harnessing AI for Sales Enablement covers:
<ul>
<li>Best practices for implementation</li>
<li>Four primary use cases of artificial intelligence for revenue teams that help them complete their many tasks while improving their outcomes</li>
<li>How your buyers and teams can apply AI during each step in the buying journey</li>
<li>AI security protocols</li>
<li>Results of AI in practice</li>
</ul>
Get your copy.

<h3>How GTM teams can do less and achieve more</h3>
“B2B companies using AI-powered content creation tools saw an average of 32% higher conversion rates compared to those relying solely on human-created content and AI-assisted content creation helped marketers save an average of 6 hours per week.” 
-Salesforce The State of AI in B2B Marketing
Your enablement, sales, customer success, and marketing teams aren’t just busy — they’re also under a lot of pressure.
They’re upheld to several success KPIs including quarterly quotas, key account growth, marketing ROI, opportunities in progress, and so many more.
And lately they’ve been asked to meet more ambitious targets with fewer resources.
So instead of trying and failing to “do more with less,” how about actually doing less but achieving more?
This guide to harnessing AI for GTM operations covers:
<ul>
<li>Best practices for implementation</li>
<li>Four primary use cases of artificial intelligence for revenue teams that help them complete their many tasks while improving their outcomes</li>
<li>How your buyers and teams can apply AI during each step in the buying journey</li>
<li>AI security protocols</li>
<li>Results of AI in practice</li>
</ul>
Get your copy.

Leading sales enablement is challenging in almost any situation. But what about running sales enablement for an entire organization by yourself?
On any given day, sales enablement professionals create sales content, build formal learning paths, ramp up new hires, provide continuous learning for the entire sales force, and much more.
Unfortunately, buyers aren’t concerned with sales enablement staffing or your seemingly infinite to-do list. They only care that your salespeople have the knowledge and skills needed to conduct a smooth buying process.
With so much to do and so little time, how can you make the most of your limited resources?
This list of 9 best practices is aimed at making life easier for the solo sales enablement leader, with actionable tips for managing your time, identifying your top priorities, galvanizing the people around you, and ultimately doing your best with what you have.

9 Tips for the Solo Sales Enablement Leader

<h3>How enablement practitioners can earn their seat at the table</h3>
The time to ramp up your enablement maturity is now.
Current trends in corporate cost-cutting call for enablement practitioners to both increase and prove the business value of their training initiatives sooner rather than later. However, ensuring effectiveness and executive buy-in of sales enablement initiatives requires a structured approach to evaluation.
Enter the Kirkpatrick model, a renowned framework designed to assess the impact of training programs.
We put together a Sales Enablement Maturity Model explaining how enablement practitioners can apply the Kirkpatrick model to their programs in order to earn their seat at the table and become strategic business partners with executive leadership.
Use this guide as a reference as you develop your skills and programs.
It covers:
<ul>
<li>Sales enablement milestones</li>
<li>Sales enablement charters and competency models</li>
<li>Skill sets to prioritize at early stages</li>
<li>How to assess your current state</li>
<li>What happens at each stage of enablement</li>
<li>How to move from stage to stage</li>
<li>How to earn and keep your seat at the table as an enablement practitioner</li>
<li>And more</li>
</ul>
Download your copy and start leveling up.

The Sales Enablement Maturity Model

<h3>Prove how your team is benefiting from Bigtincan.</h3>
Data is a key indicator of how much impact your sales enablement programs have, and using it to make decisions is paramount to ensuring you’re getting the adoption you need to drive real results (and prove ROI).
This tactical guide takes you through the three phases of working with enablement analytics in Bigtincan:
<ul>
<li>Adoption &amp; Engagement</li>
<li>Effectiveness</li>
<li>Impact</li>
</ul>
For each stage we provide you with specific metrics to measure, tools to use, questions to ask when synthesizing data, and methods for improving metrics at each stage so you can get the most value possible from the Bigtincan platform and reach every enablement team’s ultimate goal: correlating the impact of your enablement programs to your company’s bottom line.

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Sales Enablement Key Performance Indicators and ROI

<h3>How to resolve the personal frustrations holding your business back</h3>
There’s a reason we call our business challenges “pain points.”
From onboarding gone wrong, to counterproductive communication between sales and marketing, to messy systems that waste hours of valuable selling time, these speed-bumps in your daily go-to-market operations cause real struggles and real discomfort that impact your business from the bottom up — and back down to your bottom line.
Because if you feel the pain, you can be sure your buyers feel it, too.
So if you want to solve your bigger business challenges, you have to start by tackling the so-called “little” frustrations that keep your people up at night.
Grab a copy of this paper to get into the day-to-day, nitty gritty with us as we break down common problems sales, marketing, and enablement teams face to understand how they impact everyone, especially your buyers and your overall business performance.

how-to-resolve-the-personal-frustrations-holding-your-business-back

How to resolve the personal frustrations holding your business back

In today’s market, sales reps must be able to think more strategically and utilize soft skills to build rapport and cultivate deeper customer relationships.
Creating an exceptional customer experience is essential for customers to differentiate themselves in a competitive market. In fact, 83% of consumers agree that customer service (along with price and product) is the most important factor when making a purchasing decision.
Time is a critical factor when it comes to sales training. Learners experience rapid memory decline within 24 hours of learning new information. The key to increasing learner retention post-training, is to pair it with small, digestible chunks of learning – or microlearning.
In this e-book, we will evaluate ways to incorporate microlearning into sales training and how it can not only increase your training ROI but also empower your sales team to create better customer experiences.

How Microlearning Improves Customer Experience and Closes More Deals

<h3>How AI-powered sales coaching improves your pitch</h3>
Maya Angelou hit the nail on the head when she said, “I&#8217;ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Whether you’re a doctor, politician, SDR, or account executive, studies (like this one) have repeatedly shown the vibe you give off is more important than the content of your speech when it comes to making a lasting impression.
So what does the best sales pitch sound like?
Which “vibes” resonate best with buyers?
And how does AI help you achieve the right vibe more often?
Get the answers to these questions and more in this original research report compiling 133,442 responses to audio clips of individual female and male voices ranging in tone from confident to condescending.
Download the report to see which vibes get the best (and worst) results.

How AI-Powered Sales Coaching Improves Your Pitch

<h3>Demonstrate Content ROI and Contribution to the Sales Opportunity Funnel</h3>
Every marketer knows how important it is to prove their efforts are driving sales opportunities, but that’s easier said than done.
When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical.
Using analyst and expert data, this guide to marketing impact and content attribution explains:
<ul>
<li>How content is used by B2B buyers</li>
<li>The most common types of content B2B buyers consume</li>
<li>Opportunity pipeline measurement</li>
<li>How to improve content adoption by sales reps</li>
<li>How to increase buyer engagement with content</li>
<li>How to calculate content spend and usage</li>
<li>And more</li>
</ul>
Get your copy to start tackling these obstacles at your company now.