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Why Bigtincan?

Welcome to a new era of sales enablement.

Take the buying experience to new frontiers.

Products

Prepare and upskill your customer-facing teams.

Access, personalize, and share content with buyers.

Build meaningful engagement with powerful tools.

Custom tailor our platform to fit your organization's needs.

Solutions

Stay focused on sales activities and win more.

Bridge the gap between marketing and sales.

Boost revenue with your channel partners. 

Enhance call center efficiency with AI-driven solutions.

Resources

Insights for high-performing sales teams.

Meet those transforming their buyers’ experiences.

Learn how we leverage our partner network.

Integrate Bigtincan with your current tech stack

Read now

How to use page templates to create effective sales playbooks

Content management

Enablement

8 Digital Sales Room best practices to turn browsers into buyers

Buyer experience

What is a Brainshark? Hint: It’s not a training video (it's better)

Coaching AI: How this virtual “teammate” upgrades sales training at scale

The seller’s playbook for handling different B2B buyer types

Why your corporate LMS is failing at frontline retail training

AI content authoring software: a guide for overworked revenue enablement teams  

How to create an effective sales coaching and onboarding program (with AI)

A 5-step guide to creating a content governance strategy (with AI in mind)

Using XR in business: How extended reality elevates buying experiences

Revenue enablement before and after AI

How to use AI-assisted sales tools to grow revenue

Retail enablement: Helping in-store teams deliver better customer service

Two global brand digital retail transformation case studies: Lessons & challenges

How to optimize for generative AI: A quick guide for marketers

7 AI content creation tools every marketer needs to try in 2025

Are your sales reps practicing on live customers? It&#8217;s time to leave high-stakes trial and error behind.
Watch to discover how RolePlayAI is revolutionizing sales training with AI-driven roleplay simulations that empower teams to master real-life scenarios in a safe, scalable, and effective way.
In this session, you&#8217;ll learn how RolePlayAI:
<ul>
<li>Creates a risk-free, judgment-free environment for skill development</li>
<li>Enables on-demand, scalable training for globally dispersed teams</li>
<li>Enhances onboarding speed and improves overall sales performance</li>
</ul>
Experience a demonstration showcasing RolePlayAI&#8217;s ability to:
<ul>
<li>Simulate realistic, persona-specific buyer interactions with dynamic AI responses</li>
<li>Deliver authentic objections to sharpen your rep’s closing techniques</li>
<li>Customise scenarios to align with your team’s real-world challenges</li>
<li>Enable unlimited practice tailored to each rep&#8217;s pace</li>
</ul>
Don’t let your customers become your sales reps’ training ground. Equip your team with RolePlayAI and transform them into confident, high-performing sales professionals ready to deliver consistent results.

sales-training-redefined-real-scenarios-powered-by-roleplayai-na-emea

Watch now

NA & EMEA | Sales Training Redefined: Real Scenarios Powered by RolePlayAI

Are your sales reps practising on live customers? It&#8217;s time to leave high-stakes trial and error behind.
Watch to discover how RolePlayAI is revolutionising sales training with AI-driven roleplay simulations that empower teams to master real-life scenarios in a safe, scalable, and effective way.
In this session, you&#8217;ll learn how RolePlayAI:
<ul>
<li>Creates a risk-free, judgement-free environment for skill development</li>
<li>Enables on-demand, scalable training for globally dispersed teams</li>
<li>Enhances onboarding speed and improves overall sales performance</li>
</ul>
Experience a demonstration showcasing RolePlayAI&#8217;s ability to:
<ul>
<li>Simulate realistic, persona-specific buyer interactions with dynamic AI responses</li>
<li>Deliver authentic objections to sharpen your rep’s closing techniques</li>
<li>Customise scenarios to align with your team’s real-world challenges</li>
<li>Enable unlimited practice tailored to each rep&#8217;s pace</li>
</ul>
Don’t let your customers become your sales reps’ training ground. Equip your team with RolePlayAI and transform them into confident, high-performing sales professionals ready to deliver consistent results.

sales-training-redefined-real-scenarios-powered-by-roleplayai

APAC | Sales Training Redefined: Real Scenarios Powered by RolePlayAI

Tackling Turnover and Training: AI Solutions for Contact Center Managers

Take your team Pro: Introducing GenieAI™ Pro from Bigtincan

AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Zipline vs. Reflexis vs. Playerlync vs. Workjam vs. Bigtincan: Which is the best tool for retail training and operations?

The best enterprise AI tools to make GTM teams more efficient in 2025

Mobility and AI transformation in the retail industry

Can AI deliver results for B2B sales teams yet? What the data says

Fall 2024 Release: Bold new ways for revenue teams to create, learn, and engage customers

5 AI use cases that redefine how enablement managers work

Want to make sales calls less scary? Try roleplay AI

The importance of AI for marketers in the era of “do more with less”

<h3>Preventing security, ethical, and data quality risks</h3>
Are you taking the right steps to protect your business from AI pitfalls?
AI is transforming enterprises — but without the right safeguards, it can also introduce serious risks. Especially when it comes to open-source AI tools.
From security breaches to biased algorithms and poor data quality, executives need a strategy to ensure AI adoption drives business value while maintaining trust and compliance.
This guide breaks it all down for you. Learn how to implement AI responsibly, mitigate risks, and create a framework for success.
What you&#8217;ll learn:
<ul>
<li>How to identify and prevent security vulnerabilities in AI systems</li>
<li>Strategies for addressing ethical concerns like bias and transparency</li>
<li>Best practices for maintaining high-quality, reliable data</li>
<li>Compliance insights to navigate evolving AI regulations</li>
<li>Real-world examples of AI risks — and how to avoid them</li>
</ul>
Don’t let AI risks catch you off guard. Download your copy today and start building a responsible, resilient AI strategy that delivers all of the benefits while avoiding the biggest risks.

Click the button below to view the eBook

The executive’s guide to enterprise AI

Creation. Distribution. Adoption. Measurement. Refinement.
A healthy and functional content process requires you to get each of these stages right, but most revenue teams find that every step is rife with disruption.
Marketers find themselves bogged down by one-off requests and without any time for data-informed creation or distribution strategies.
Sellers can’t find the content their marketing team creates for them, hindering adoption and cutting off the feedback loop on content performance that allows for sufficient measurement and refinement down the line.
And customers get left with the short end of the stick, which impacts revenues.
If any of this sounds familiar, your content process is broken. And hear us out — AI can help. This short guide explains how enablement AI helps sales and marketing teams:
Improve adoption and stop searching. Learn how AI helps sales teams find exactly what they need in seconds — no more endless searches through endless folders.
Create refined sales content in minutes for better distribution. See how AI can take your product sheets and case studies and turn them into compelling, on-brand sales emails and presentations, ensuring approved messages and content get used.
Enable personalized client experiences that measure content impact. Discover how AI-powered Digital Sales Rooms (DSRs) can create immersive, customized microsites for your clients — impressing them without a single &#8220;death by PowerPoint&#8221; moment while measuring their engagement with different content.
Get your copy to receive:
<ul>
<li>Guidance on 3 main areas in which AI makes the biggest impact</li>
<li>A roadmap for building your AI-powered content process</li>
<li>Tips for more ways to use AI in common marketing motions</li>
</ul>

why-your-current-content-process-is-broken-how-ai-can-help-you-fix-it

Why your current content process is broken (and how AI can help you fix it)

Every customer who picks up the phone expects 5 star service every time. Salesforce’s State of the Connected Customer survey found that 88% of customers say the experience matters as much as the product or service. And none of this is breaking news.
So why aren’t contact center reps getting the support they need to deliver on that promise?
Managers and customer service leaders are also struggling. High employee attrition rates and the emergence of new support channels make it hard to tie all the pieces together to improve business performance.
To address these challenges, contact centers are now looking towards new technology like artificial intelligence (AI) to support reps and managers alike. But there are still a lot of unanswered questions about AI’s true value for contact center teams.
That’s why we put together this guide covering:
<ul>
<li aria-level="1">The most common challenges contact centers face</li>
<li aria-level="1">How modern tools like AI help solve them</li>
<li aria-level="1">Ways to support contact centers using AI</li>
<li aria-level="1">Real use cases of AI in contact centers you can steal today</li>
</ul>
Get your copy to start exploring this new frontier for call centers.

how-ai-changing-way-contact-centers-operate

How AI is changing the way contact centers operate

<h3>Prove how your team is benefiting from Bigtincan.</h3>
Data is a key indicator of how much impact your sales enablement programs have, and using it to make decisions is paramount to ensuring you’re getting the adoption you need to drive real results (and prove ROI).
This tactical guide takes you through the three phases of working with enablement analytics in Bigtincan:
<ul>
<li>Adoption &amp; Engagement</li>
<li>Effectiveness</li>
<li>Impact</li>
</ul>
For each stage we provide you with specific metrics to measure, tools to use, questions to ask when synthesizing data, and methods for improving metrics at each stage so you can get the most value possible from the Bigtincan platform and reach every enablement team’s ultimate goal: correlating the impact of your enablement programs to your company’s bottom line.

sales-enablement-key-performance-indicators-and-roi

Sales Enablement Key Performance Indicators and ROI

<h3>Pros, cons, and considerations according to B2B Sellers</h3>
Are your sellers on the fence about using AI in their workflows?
Or maybe they want to take advantage of it, but don’t know where to start.
They likely have questions such as:
<ul>
<li>Which tasks should I use AI for?</li>
<li>How will using AI impact my relationship with my customers?</li>
<li>There are already so many AI tools — which ones are most useful to me?</li>
</ul>
To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen AI well — and when to leave it out of the equation.
In this breezy report summarizing their responses, you’ll learn:
<ul>
<li>How sellers are already using generative AI in their day-to-day workflows</li>
<li>How NOT to use AI in sales</li>
<li>The top 3 areas where sellers find value in generative AI tools</li>
<li>The top 3 areas where they use caution</li>
<li>And more</li>
</ul>
Download your copy of the report, complete with handy checklists for sellers, to use in your own work and share with your team.

Using generative AI in sales

6 powerful ways marketers can use AI right now

6 high value sales use cases for AI you can't ignore

Vanity metrics don’t cut it anymore. Being data-driven these days isn’t just about collecting data— it’s about collecting the right data.
If you want to increase productivity and effectiveness of the sales, marketing, and enablement teams at your organization, you have to focus on metrics that matter.
This guide will help you stay data-driven while avoiding data overload by covering only the most important sales enablement, sales readiness, sales effectiveness, and sales engagement metrics you’ll need to sync and run impactful revenue teams.
You’ll learn how each metric is defined, how it’s calculated, and how you can improve it.

Click the button below to view the guide

definitive-guide-sales-enablement-metrics

The Definitive Guide to the Most Important Sales Enablement Metrics

10 AI prompts for marketers that will actually make your job easier

10 AI prompts for enablement managers that help boost and prove enablement ROI

10 AI prompts for sales that help you stay ahead

Need help navigating the new AI-powered internet? Use these search AI best practices

7 game-changing uses of AI in contact centers

Why adding AI to your contact center just makes sense

AI for customer success teams: How to use GenieAI to improve your CSMs’ performance

Introducing Genie Assistant: Your AI sidekick for all-things enablement

5 ways AI can scale personalized training & coaching for your sales teams

Why contact centers aren’t reaching their full potential

7 ways AI helps revenue teams remove friction from B2B buying journeys

3 Ways marketers can build an AI-powered content process that enables sales

How to use enablement AI to speed up (or eliminate) tedious admin tasks

Close-up portrait of his he nice attractive cheerful cheery glad bearded guy, chatting 5g app wireless connection playing game isolated over bright vivid shine red background

Close-up portrait of his he nice attractive cheerful cheery glad bearded guy chatting 5g app wireless connection playing game isolated over bright vivid shine red background

Bigtincan gives its sales readiness solution Brainshark a new look for improved customer experience

The stakes for sales onboarding have never been higher.
Companies are in a rush to get new reps in the door and out into the field while trying to hold onto the reps they already have.
But speedy onboarding shouldn’t be the goal if you want to create and retain high-performing sales reps in a competitive job market.
The focus should instead be on more thoughtful and thorough onboarding, with a plan in place to continue sales training—also known as everboarding— after reps graduate from the onboarding period.
So how do you implement an onboarding program that actually works? The Blueprint for Better Sales Onboarding provides six steps to improve your onboarding program, including:
<ul>
<li>Establishing a realistic (and effective) timeline</li>
<li>Using technology to power your onboarding and everboarding strategy</li>
<li>Developing a plan that ensures reps not only complete their onboarding but master key competencies</li>
<li>Printable checklist for sales managers onboarding new reps</li>
</ul>
Download the full eBook to learn how to efficiently and effectively onboard your sales team to guarantee long-term results.

The Blueprint for Better Sales Onboarding

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Introducing RolePlayAI: The AI sales simulator that ensures sellers are ready for anything 

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Handshake for the new agreement

Top 5 coaching tips for sales managers, plus how to get started

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Introducing Actions for Scorecards: Automate learning paths and follow-up while keeping content fresh

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10 Sales training ideas that increase team readiness

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Comprehensive, tailor-made eLearning for Sales

Businessman holding growing graph. Business growth and profit performance. Customer satisfaction concept

Businessman holding growing graph. Business growth and profit performance. Customer satisfaction concept.

What is a sales rep Scorecard?

Mature man looking at a digital tablet that a colleague is showing at work

How Readiness Scorecards put your data in coachable context

Businesswoman spotlighted in crowd

Create stronger coaches with Coach Insights for Scorecards

analytics dashboard of Key Performance Indicator (KPI) using Business Intelligence (BI) metrics to measure achievement versus planned target, person touching screen icon, and success.

Sales Scorecards vs. sales dashboards: What's the difference?

Happy excited teen girl wearing hoodie, colored glasses and headphones around neck, holding travel suitcase, ready for flight, isolated on yellow background

What is sales readiness? And why should you care?

stairs

6 Cross-sell metrics every B2B sales leader should track

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How to calculate Pipeline Coverage

3d illustration of a conceptual marketing funnel over white background. Concept of acquisition and conversion of leads to customers.

Marketing funnel. Acquisition and conversion of leads to customers.

Everything you need to know about Pipeline Coverage

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8 Tips to make the business case for sales enablement technology

Hourglass projecting a dollar sign as shadow.

Hourglass and dollar shadow

What inefficient learning authoring processes are costing you

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Open human mouth, speaking and listening. Hearing and understanding the words. Human sense isolated on white background. Suitable for info graphics, websites and print media.

17 Sales Skills All Reps Need

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Brainstorming is better with technology

Efficiently enable global team readiness for greater revenue impact with AuthoringAI

Multi-ethnic business team developing new investment project

Experts in office working on investment banking

How to connect sales training to pipeline with CRM Scorecards

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Businesswoman giving presentation with colleagues.

How to use sales AI, enablement, and readiness tools for an effective SKO

Joyful Overweight Black Woman Snapping Fingers Smiling To Camera Standing Posing Over Yellow Studio Background. It's Easy, Finger Clicking Gesture Concept

Joyful Overweight Black Woman Snapping Fingers Over Standing Yellow Background

How to turn your trusty but dusty slide decks into interactive training videos in 15 minutes

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Business presentation

Why is sales enablement important? 5 reasons and examples

Happy young latin business woman employee, hr manager having remote videocall work hybrid meeting or job interview talking to team or partner looking at laptop on virtual video digital call in office.

Happy latin business woman having video call hybrid meeting in office.

6 Sales Role Play Exercises to Try with Your Reps

Business People Meeting at a Restaurant, Bar

How to measure the ROI of your sales kickoff event (SKO)

Lighthouse Under Milky Way stars

Quick and complete guide for sales teams: What to do, what not to do, plus sales coaching activities you can use right now

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Blue arrows pointing up mock up, success and business growth template

5 Ways Sales Readiness is Critical to Growth

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Smiling hipster writing in notebook

Informal vs. formal learning: What's the difference?

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The 22 best sales podcasts to listen to right now

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Coaching for Peak Performance

Techniques Sales Leaders can Take from Sports Coaches