Enhancing the buying experience with AI

Wondering how AI tools impact your buyers’ experiences with your company? Or how they will change the day-to-day duties of your team members?

Do chatbots improve customer satisfaction or detract from it? How can marketers take advantage of generative AI?

That’s a lot of (valid) questions, and you probably have even more.

That’s why we mapped out a typical B2B SaaS buying journey to see how AI impacts each step and the people involved in it, including your customers and your team members.

Starting with need recognition and following all the way through to renewal and expansion, this handy guide takes you step-by-step through the journey, covering the following points for each stage:

• The customer action taken
• The primary role impacted
• The different types of AI tools applicable
• AI’s impact
• Plus some analyst insights to boot

Get your copy.