Content Curation Between Sales and Marketing: The Missing Link

Gone are the days when the priorities of Sales and Marketing diverged. Today, sales and marketing teams have to work together to attain the same organizational goals.

And what is it that can bind them together? Great content!

Pam Didner, B2B Marketing Consultant, takes you on a 45-minute journey that discovers why creating and curating great content is the key to a symbiotic, highly successful relationship between your sales and marketing teams.

You’ll learn:

• When and how to align your content marketing efforts with the needs of Sales at the forefront
• How marketing elements and programs can be a successful part of the sales process
• How to easily map content between Sales and Marketing