5 ways enablement teams can use Bigtincan every day to save time and get better results

Picture this: It’s 9 AM, you’ve just logged in, and your inbox is already overflowing with urgent requests from your reps. Three product teams have launches next month. Your newest rep needs extra coaching. And someone just asked for “that one slide from last year’s kickoff.”

Welcome to the life of an enablement manager, where you’re constantly:

• Training sales reps on new products and methodologies
• Creating and maintaining content
• Supporting sellers with the right assets at the right time
• Building comprehensive learning paths for different roles

And that’s just off the top of our heads. In short: it’s a tall order. And this is especially true when you’re responsible for enabling GTM teams much larger than your own.

Your to-do list keeps growing with time, and there’s only so much you can do in a day. That’s where enablement AI platforms like Bigtincan can help make things much more manageable.

Here’s an inside look into how enablement managers at Bigtincan use the platform themselves.

1. Stay on top of content governance at all times

You already know the struggle of keeping your content current. Sales assets that were cutting-edge six months ago quickly become outdated as products evolve and market conditions change.

It’s easy to let content management slide when you’re busy supporting your sales team with a thousand other priorities. But outdated content creates risks — from reps using incorrect pricing to customers receiving inaccurate product information.

That’s why we built Bigtincan’s content governance features. They help you keep everything current without adding to your already overflowing plate.

How you can use it:

1. Pull a report of all active content in your hub using Bigtincan’s analytics
2. Review who owns each piece of content and when it was last updated
3. Review content usage and impact on pipeline 
4. For content that should remain active, set expiration dates (always stagger them to avoid reviewing everything at once)
5. Receive automatic reminders when content is approaching expiration
6. Work with stakeholders to review, update, or archive content as needed

Now you don’t have to worry about outdated or inaccurate content. As Kelly Mullins, the Revenue Enablement Manager at Bigtincan, explains, “It’s really important to keep consistent with this process so that not only you feel confident that your content’s up to date, but your reps can feel confident that if they go and ask GenieAI a question or use SearchAI, they’re going to find the correct answer.”

2. Create personalized training content in minutes

If you’re already using Bigtincan in your role, there’s no reason you should spend weeks creating a single training deck. In fact, it should take you less than a day — tops.

In fact, companies like Reliance Matrix have cut their presentation creation time short from 4 hours to 1 hour per presentation using AuthoringAI. So much so, they’ve been able to create 131 Brainsharks for 291 clients in 2024 alone.

How you can use it:

1. Type a prompt like: “Can you create a presentation deck for XYZ product features?” in Genie Assistant
2. Upload the deck with the script as slide notes into Bigtincan Readiness/Brainshark.
3. Select a custom voice that matches your brand and training style or upload your own voice file to mimic it.
4. AuthoringAI generates a professional voiceover that syncs perfectly with your slides
5. Review the final product and then translate it into 30+ languages if necessary.

“AuthoringAI literally has saved so much time for me on a day-to-day basis,” shares Mullins. “I’m able to save a couple days of time creating content because I’m not having to record and start over if I sneezed or coughed or maybe I said too many ums. I can just have AuthoringAI do that for me.”

Better yet, you’re not the only one who benefits from time saved — your sales team gets access to critical training materials faster.

3. Set up AI-powered roleplay scenarios for sellers

Practice makes perfect — especially in sales. But scheduling one-on-one coaching sessions with every rep is nearly impossible given your packed calendar and the size of most sales teams.

With RolePlayAI in Bigtincan, you can create realistic practice environments that provide immediate feedback.

You can even ask Genie Assistant to help generate scenario ideas. For instance, if you want to set up an enterprise demo scenario, just ask Genie to write a scenario for you.

How you can use it:

1. Set up a roleplay challenge with clear objectives (e.g., “Successfully handle objections about our enterprise software pricing”)
2. Select a communication style for the AI (skeptical analyst, enthusiastic engager, etc., or set it to randomize)
3. Provide context about your product and the specific scenario
4. Set the roleplay duration (3, 5, 10, or 15 minutes)
5. Define the parameters for feedback and grading criteria

“It’s easy to create these scenarios, and the reps get to practice and get feedback in real time,” explains Mullins. “They don’t have to wait for me or a leader to go in and review it and provide them feedback. They get feedback immediately, and then they’re able to go and either try it again or feel more confident about it right then and there.”

You’ll get an insight into aspects like:

• Which scenarios are most challenging for your team
• Individual rep strengths and areas for improvement
• Overall team progress and skill development over time

Using this data, you can create targeted coaching content to address specific skill gaps within your sales team.

4. Build comprehensive learning paths that combine multiple training methods

Reps have different learning styles, and complex topics often need varied approaches to help them remember the material and apply what they’ve learned.

Instead of isolated learning activities, you can strategically sequence training content, quizzes, and roleplays to build skills progressively and validate understanding at each step.

How you can use it:

1. Create individual learning components (video lessons, knowledge checks, roleplay exercises)
2. Build a curriculum by pulling these components together in a logical sequence
3. Set deadlines and configure automated reminders for completion
4. Assign the curriculum to individuals or entire GTM teams
5. Monitor progress and results through the analytics dashboard

“I can create a curriculum where I pull in different courses,” Mullins shares. “For example, I might make a course with a roleplay in it, and then another course with the virtual video content and a quiz attached.”

For example, when launching a new product, you might create a microlearning path with:

• A 6-minute video overview with key features and benefits
• A quick quiz to verify comprehension
• A 10-minute roleplay scenario to practice positioning the product with customers

You’re asking for a total of 16 minutes from your reps to get up to speed. That’s more than reasonable — and you can even keep them on track with automated reminders.

5. Use Genie Assistant for everyday enablement tasks

When you’re responsible for creating and maintaining an extensive library of enablement resources, small tasks (and asks) add up over time. So, why not get ahead of them with Genie Assistant?

You can use it to do the following:

• Drafting outlines for training content
• Creating assessment questions
• Generating communication templates
• Building roleplay scenarios
• Producing job aids and quick reference guides

For instance, Mullins regularly uses it to write quiz questions for new curriculums or smaller courses. The best part is that the assistant can limit its search to your data within Bigtincan or expand it to include web sources.

“I can go to a story within Bigtincan and ask it to create content based on just the content in that story,” explains Mullins. “So I can take it down to just even looking at one document, to maybe a set of documents, up to the whole platform and then out to the whole website.”

How you can use it:

1. Open Genie Assistant in your Bigtincan instance
2. Specify exactly what you need (e.g., “Create five quiz questions to test knowledge of our new enterprise security features”)
3. Control where Genie pulls information from — your internal content only, external sources, or both
4. Review the AI-generated content and make any necessary adjustments
5. Copy and paste directly into your courses, roleplays, or other enablement resources

Now, you’re free to focus on larger enablement initiatives and drive strategy while still maintaining high-quality enablement resources.

Take advantage of Bigtincan’s enablement platform

Enablement teams are under-resourced as it is. A recent report found that 23% of enablement professionals say they don’t have the right tools or tech stack to do their job well. When you’re stuck in the hamster wheel of execution, it’s hard to be more strategic in your day-to-day activities.

AI-forward enablement platforms like Bigtincan take the grunt work off of your hands. Mullins summarizes the impact perfectly: “I’m definitely saving 75% of the time because it might take a week to figure out your content, get it where you want it, and then a week to record that video and get feedback. But Bigtincan cut out so much of that work that I was able to quickly get content together, send it out for review, get feedback, and get it out and running within a couple days.”

Want to experience similar results? Let us show you the ropes so that your enablement team can spend more time on the things that matter.