If you plug “write an AI prompting guide for marketing managers” into ChatGPT, here’s the intro you’ll get:
“In the rapidly evolving field of digital marketing, harnessing the power of artificial intelligence (AI) can set you apart from the competition. AI tools, particularly those driven by natural language processing (NLP), can transform how you approach content creation, customer engagement, and campaign management.”
Not great. First of all, that’s not news to any marketing manager worth their salt. Secondly, using AI to write all of your content for you is a piecemeal, generic approach to marketing. You’re wasting time creating content that doesn’t connect with your readers, reinforce your brand, or contribute to client acquisition.
There’s more AI can do for you. It can help you ideate, strategize, and analyze content performance and adoption — if you know how to use it like an expert prompting engineer.
But how will you use generative AI to set your brand apart from the 92% of businesses that plan to invest in AI-powered software this year? And avoid bland content that sounds like a PR droid?
These 10 prompts will help any marketing manager plan and execute a content strategy that earns more mindshare and supports adjacent go-to-market teams.
10 smarter AI prompts for marketing managers
Insert these prompts covering common marketing tasks into the generative AI tool of your choice, like ChatGPT or Google Bard. You can also use AI tools built in to your enablement platform, like Bigtincan’s GenieAI.
Audience research
1. You can ask AI to create a buyer persona or customer avatar based on the info you feed it from a spreadsheet or by pulling data from your CRM.
- Create three distinct buyer personas based on the real customer information provided.
2. Dig deeper into what drives every customer persona to buy.
- Include demographics, psychographics, main challenges, values, jobs to be done, and motivations of this customer avatar.
Content strategy and planning
3. Use AI to help you determine which content channels to prioritize. Feed in your real customer and content performance data to get even better results.
- Tell me which channels, content types, and content styles to prioritize for Bigtincan, using the following content performance data.
4. Then use these findings to create a content calendar.
- Create a content calendar template for the next three months. Specify the topics, formats, and channels should be included.
Creative brainstorming and ideation
5. Try the Chain of Thought prompting technique, which was found to be the most successful way to encourage generative AI tools to suggest the widest variety of ideas.
- Generate a list of 100 content ideas related to [X specific customer or topic], giving each a short title. Then go through the list and determine whether the ideas are different and bold, modify the ideas as needed to make them bolder and more different. No two ideas should be the same!
Next, give the ideas a name and combine it with a brief summary. The name and idea are separated by a colon and followed by a description of 40 – 80 characters.
6. Use existing content to help you brainstorm related topics and flesh out your topic clusters.
- Based on the themes explored in [URL], identify realistic follow-up topics or questions likely to arise in the reader’s mind. Then suggest how those topics can guide the development of our next content pieces.
Repurposing and distributing content
7. Let AI do the work of turning high-performing, long-form content into shorter bite-sized social posts.
- Use the text from [URL of article] and summarize the key points. Then turn those into five separate LinkedIn posts.
8. Do the same for podcasts or webinars.
- Create a transcript for this [podcast URL] and then turn it into a 1,000 word blog post.
Analyzing content performance and ROI
9. Let’s say you’re using Excel or Sheets to record your web pages, page views, bounce rates, and conversions for a given period. You can ask AI to interpret the data for you.
- Interpret key insights from the data provided in this spreadsheet, then suggest three more spreadsheet formulas I can use to analyze this data.
10. Ask ChatGPT to help you compare data across time periods and identify trends in performance.
- I want to create a pivot table to compare data from the past year, particularly demonstrating content ROI.
Quick tips for getting more out of your AI prompts
- Get as specific as possible about your personas. Prioritize real customer case studies and CRM data over vague avatars that won’t help you differentiate your content from your competitors.
- Try turning up the “temperature.” The higher the temperature, the more varied and interesting the AI tool’s answers are likely to be. Tell the AI tool you want the temperature to be above a 1.5 and see what happens!
- Use real world examples to illustrate. Give AI as much context into the project and work you’re doing as you can, expounding on project parameters and stakes where applicable.
- Break more strategic projects down into smaller steps. It can take time to get AI to do what you want. Start with small prompts first and keep feeding it info to get the most creative results.
Create more effective marketing workflows with AI
In the “do more with less” era of marketing (an idea we don’t believe in!), figuring out where AI fits in doesn’t have to feel like the albatross around your neck or another task on a long list handed down from the C-suite. It can actually help you work through those never-ending requests without sacrificing quality.
However you choose to experiment with AI, Bigtincan is here to help. Our revenue enablement platform uses AI to help marketing teams quickly create quality content that resonates with buyers.
