One of the best things about the enablement job? Like any coaching role, many aspects of it are inherently intuitive, allowing you to get creative and test new ways to train your sales teams. 

But that’s what makes it a tricky role, too. As go-to-market consultant and sales leader Avner Baruch shares on LinkedIn about the challenges of enablement, “Improved sales confidence, better team collaboration, and enhanced customer relationships…quantifying these subjective benefits in financial terms is complex but essential for demonstrating ROI.”

If that’s not enough, you’re also likely being asked to use AI more strategically and find ways to save your already bootstrapped department more time and money. But using ChatGPT to generate bland sales and training content? That won’t cut it.  

The good news: AI tools can help you show C-level your department is a key organizational player. But how? Here are 10 prompts for enablement managers that will help you improve your processes and prove ROI.  

10 smarter AI prompts for revenue enablement managers

Insert these prompts into the generative AI tool of your choice, like ChatGPT or Google Bard. You can also use AI tools built into your enablement platform, like Bigtincan’s GenieAI, which offers AI-powered practice tools to help them accurately address your buyer personas’ concerns before they talk to real customers.

Making coaching more targeted

1. Using your sales reps’ behavioral data, AI can help you make training styles more personalized.

• Based on personality assessments, suggest tailored coaching approaches that align with each salesperson’s strengths and motivations. Provide specific advice on how to coach them in a way that resonates and drives improvement. 

2. Then use performance data to identify areas for improvement.

• Analyze recent lost and won deals for each salesperson. Identify patterns or mistakes that led to losses and provide specific coaching tips to help them avoid these pitfalls in future deals.

Helping your sales reps practice 

3. Help your reps sharpen their skills before talking to actual customers by generating prompts for AI coaching and roleplay tools, like in this objection handling example.

• Generate a series of common objections our sales reps might face during customer calls based on the customer profile provided. Ask the salesperson to respond to each objection, and then evaluate their responses. 

4. Or in this competitive differentiation example.

• Simulate a conversation where the customer is considering a competitor’s product. Ask the salesperson to highlight our product’s unique value propositions and explain why it’s a better choice. Provide feedback on their ability to differentiate our product effectively.

Making more sense of the data

5. AI is great at synthesizing data and making it comprehensible so you can stay ahead of your priorities.

• Suggest an optimal structure and layout for a revenue enablement dashboard. Include sections for tracking key metrics, comparing performance across different teams, and visualizing trends over time. 

6. Let it help you create a shareable success framework leveraging the data above.

• Using the data in this table, outline the core responsibilities and success metrics of a revenue enablement manager within the context of our organization.

Optimizing the alignment between sales and marketing

7. Enablement managers often find themselves stuck in the middle man position between sales and marketing. Collaborate with AI to help you break down barriers between these two often siloed teams.

• Develop a framework for improving communication between the sales and marketing teams. Propose regular meeting cadences, shared tools, and communication channels that facilitate collaboration and ensure both teams are aligned on messaging, goals, and strategies.

8. Let it help you brainstorm ways to collaborate on content together.

• Propose a framework for joint campaign planning between sales and marketing. Suggest how both teams can collaborate on campaign goals, target audience segmentation, messaging, and performance tracking to ensure campaigns are aligned with sales objectives.

Drafting sales enablement content

9. Enablement managers’ many duties tend to include creating content to support the sales cycle — and it’s one of the most demanding parts of the job. Generative AI can help you skip the blank page problem and hit the ground running with drafts that just need a little bit of polishing afterward.

• Write me a draft of a 1-pager for (this new feature) that speaks to (customer role and industry).

10. Take advantage of your marketing team’s existing content by repurposing it into different types of sales collateral and communications.

• Pull the main value propositions of (product/feature) for (customer role and industry) from this solution brief and turn each point into its own email for a sales outreach cadence.

 

Quick tips for getting more out of your AI prompts

• Ask, “What do you need from me?” Let the AI tool guide you through the prompting process by asking it what data and info it needs from you to make it more effective.
• Try turning up the “temperature.” The higher the temperature, the more varied and interesting the AI tool’s answers are likely to be. Tell the AI tool you want the temperature to be above a 1.5 and see what happens!
• Use real world examples to illustrate. Give AI as much context into the project and work you’re doing as you can, expounding on project parameters and stakes where applicable.
• Break more strategic projects down into smaller steps. It can take time to get AI to do what you want. Start with small prompts first and keep feeding it info to get the most creative results.

Create more impactful enablement workflows with AI

As an enablement manager, you know intuition and creativity are your biggest assets, but that doesn’t mean you can’t use AI to help you think more analytically. On the contrary: Using AI to take care of time-consuming tasks means you can focus on the aspects of enablement that excite you, like finessing your coaching approach or training content.

However you choose to experiment with AI, Bigtincan is here to help. Our revenue enablement platform uses AI to help sales enablement and adjacent teams build more efficient and effective processes, turning your entire go-to-market team into a powerful customer lifecycle engine.