3 Content KPIs CMOs Need to Be Using in 2025

Marketing teams are facing mounting pressure to demonstrate their impact on revenue. Yet, content — a vital asset — is often overlooked or misconstrued in ROI conversations.

In this webinar, Bigtincan’s CMO, Pam Dearen, uncovers the three critical content KPIs that enable you to connect content to revenue and secure marketing’s strategic position as a driver for growth.

Watch this webinar to learn:
• The most pressing challenges facing marketing teams today and how to overcome them
• Why most marketing content goes unused and how to fix it
• Three essential content KPIs marketing leaders should watch (and share with their C-Suites)
• Actionable next steps to improve your content strategy and get the highest possible return on your team’s efforts

Don’t miss this opportunity to prove your marketing’s value.