From poor onboarding to sales and marketing productivity killers, there are thousands of threats to your company’s revenue — many of which you probably aren’t aware of, or maybe have underestimated in the past.
For example, did you know that businesses risk losing 9.5% of their total sales on average due to a single bad buying experience? Qualtrics XM Institute reports that more than half of customers say they’re likely to decrease or stop spending with a brand after one bad experience. Yes, one.
So why does this stat matter to your business and what actions can you take to improve it?
If you’re seeing numbers like these, it could mean you’ve been underestimating the importance of brand and its influence on customer experiences, and therefore your bottom line.
To attract more of the right customers, cut down on customer churn, and reduce your overall revenue losses you could invest in:
- Your customer success and marketing teams
- Brand awareness programs
- Sales training focused on customer experience
- Go-to-market alignment to increase messaging consistency via more collaboration tools and efforts
Browse through this Brainshark presentation (linked here and found below) to dive into 19 more lost revenue statistics that should scare you gathered from trusted industry sources, what you can do about them, questions you should be asking, how to find their answers, and case studies from customers who have solved these problems.
What's inside:
Lack of revenue insights
Missing data = lost revenue
Can’t prove ROI
Productivity blockers
Sales tool overload
Drains on seller time
Wasted marketing efforts
Bad customer experience & retention
Customer churn
Go-to-market misalignment
Ineffective training
Onboarding misses the mark
Low knowledge retention
Undeveloped sales skills
Missed brand opportunities
Attempting one-size-fits-all
Want to learn more about revenue enablement (and avoid being one of these statistics)? Get in touch with our team for guidance.
