Crayon

Crayon brings a complete, real-time picture of what competitors are up to, delivering valuable insights to key departments in a range of formats that can be easily accessed and acted on from Bigtincan. Companies can quickly see and seize opportunities, and build a sustainable business advantage.

When automation takes on the burden of gathering and categorizing quality intel, your CI program goes from attainable to sustainable.

No more jumping from one web page to another. No more hunting for weeks-old emails. Name the competitor, and Crayon will capture and help curate the most influential intel—on and off their website.

Manually updating static battlecards is a hassle—and making sure each sales rep is using the most up-to-date versions is next to impossible. With Crayon, you can connect your battlecards to Bigtincan and ensure that everyone has access to a real-time source of truth. You save time, and your reps close more business—that’s a win-win.

Competitive Intelligence

Crayon

Crayon provides the following benefits:

  • Centralize and organize the most actionable information, from millions of sources both inside and outside of your company, into a rich database of competitive intel.
  • Stay attuned to the pulse of your market through both real-time and historical analysis of CI data, helping you identify trends and opportunities—answering questions you didn’t even know to ask.
  • Empower your organization through cutting-edge machine learning, advanced research tools, and an interface that’s always-on: available on any device, at any moment during the day.

Best of all, you can publish Crayon pages, including Battlecards, directly to a Bigtincan Story.

Learn more about Crayon
Crayon Battlecard Example