Adobe Marketo Engage
Adobe Marketo Engage provides a marketing automation solution primarily for business-to-business use cases. Combined with Bigtincan, you can streamline, automate, and measure both sales and marketing tasks and workflows so you can increase operational efficiency and grow revenue faster.
Marketing Automation is at the core of almost every marketing team, and Bigtincan allows the integration of Marketo with content in a more powerful way.
By linking Marketo content with Bigtincan, content that is sent out by sales reps can now be analyzed, extending the value of both solutions. We know that prospects don’t just interact with only marketing or only sales, and Bigtincan helps both sides work together.
Marketers use marketing automation platforms to gather data, and use that data to guide prospects through the buyer journey in the most effective way possible. Marketing can create campaigns used by sales reps and create automations that track every user engagement by using both Marketo and Bigtincan.