Highlights

  • Averaging 10,000 content interactions monthly across 200+ sales and service team members
  • Made current product information instantly accessible for customer conversations
  • Improved content adoption and usage tracking
  • Focused enablement team efforts on high-impact resources
  • Kept teams current on fast-changing products and services
  • Boosted team confidence through quick access to trusted information

The challenge

Seek’s 200+ sales and service reps faced a daily challenge: staying current on rapidly changing products while handling customer conversations. The company’s fast-paced product updates meant sales materials became outdated almost immediately. Meanwhile, customers expected accurate, up-to-date information during every interaction.

The enablement team lacked a reliable way to track which reps needed additional product training. Their existing system couldn’t identify knowledge gaps until they surfaced during customer calls — exactly when it mattered most. Manual content updates and hit-or-miss training methods left the enablement team and sales reps scrambling to keep pace.

The solution

On getting started quickly
On reaching 10,000 monthly content uses
On putting resources where reps need them
On getting support that actually helps
On keeping 200+ reps current on products
On finding the right tech partner
On partnering with Bigtincan