Highlights

  • Replaced legacy OneDrive system with Bigtincan, consolidating all sales and marketing in one location that automates update reminders and notifies sellers of new versions
  • Sellers and our partners spend less time gathering information for customers thereby shortening the buyer journey and speeding up sales cycles
  • Automated content updates and tracking for over 500 assets
  • Solution has expanded from marketing and sales usage to act as a communications hub for the organization
  • Content Analytics provide insights into content adoption and its impact on accounts

The challenge

“We experienced a lot of pain points when it came to our content management system. We were previously using a folder system, which is very antiquated on Microsoft OneDrive,” said Missy Pinksaw, the Director of Marketing at Peterson. “We received a lot of feedback from our sales team when we did our annual SWOT analysis. One of the things that they told us is they had great difficulty in accessing our content. They found our content to be not updated as much as it should be, and they had a lot of difficulty sending our content to our customers. And that’s one thing that we definitely want to make sure is done with a company like Peterson. We want to make sure that our content accurately conveys the quality and value of our products and we want to make sure that our customers have access to that.”

The solution

On using legacy systems:
On sales and marketing alignment:
On tracking content performance and ROI:
On solution accessibility and ease of use:
On time savings and improving the customer relationship process:
On content automation and asset management:
On measuring solution value and shortened sales cycles:
On turning the solution into an organizational-wide software hub:
On customer service and customization:
On the risks of not using the solution:
On partnership:
On recommendations for other manufacturing companies: