Highlights

  • Have seen “phenomenal” growth in the 2 years since implementing the solution
  • Marketing and sales teams can track content and presentation impact on deals
  • Improved rep morale and adoption of content
  • Automated content updates to improve ease of use and compliance
  • Marketers and sellers save time finding, updating, syncing, and customizing content
  • Sellers use Pitch Builder to personalize presentations on the fly for customers

 

The challenge

Within their legacy content management system, Jasper’s sellers had to manually find, update, and sync files across different siloed systems, posing risks to compliance and customer relationships.

“Before, we had to go systematically through a process and update files through many different means and then the reps would actually have to sync and it was their responsibility to make sure the files were updated,” explains Jason Hulsman, Director of Marketing at Jasper Engines.

They sought a way to automate updates to content assets and make sharing content with customers easier for sellers.

The solution

On implementing Bigtincan:
On content automation, compliance, and asset management:
On sales and marketing alignment:
On tracking content performance and ROI:
On seller adoption and ease of use:
On using the solution for sales coaching:
On solution and content customization:
On integrating AI capabilities into sales workflows:
On their customer service experience:
On the risks of not using the solution:
On their partnership with Bigtincan:
On what their customers are saying:
On recommendations for other manufacturing companies: