Highlights

  • Complete visibility into content usage and sharing
  • Global sales and service teams use the solution daily
  • Security controls protect sensitive business materials
  • Marketing teams can measure content effectiveness
  • Sales reps know when customers view shared materials

The challenge

“In the past, we had gigabytes and gigabytes worth of data that was being pushed out to the team, and as a result, they wouldn’t use any of it, because they wouldn’t know where to start,” explains Brad Shafton, Director of Innovation & UX at Hologic.

The marketing team had questions but no answers: Were reps using the new product slides? Did that PDF help close any deals? Which versions were actually reaching customers? “We had no way of making sure that all the newest materials automatically sync to their devices,” says Shafton.

Without data on content usage and sharing, marketing spent time and money creating materials that might never see a customer’s screen. And somewhere out there, last quarter’s pricing still lurked on someone’s laptop.

The solution

On making systems play nice together
On controlling who sees what
On making content findable (finally)
On getting everyone onboard worldwide
On knowing when customers actually look
On measuring marketing team’s impact
On finding a partner who listens
On moving past "digital transformation"
On working smarter
On growing the business
On spreading the word