Highlights

• Deployed solution to over 6,000 users and growing
• Custom-built three apps to serve different user needs
• Centralized content access for dealers selling multiple brands
• Mobile access helps field teams find information instantly
• Service teams save significant time finding repair procedures
• Marketing ensures dealers always have latest materials

The challenge

As a commercial truck manufacturer serving fleets and drivers through a nationwide dealer network, Hino Trucks faced a complex content distribution challenge.

“We obviously have the end user as the customer, so people driving the truck, people owning the trucks, fleets. That’s our end customer, and that’s who we’re trying to get our trucks to. But in addition to that, a method of that is our dealer network. So we have around 250 dealers. There are parts departments, service departments, sales department, and they all need to get the information that Hino has down to them.”

The content management obstacles were significant. “When we were initially looking at content management and looking at Bigtincan, there were a couple of problems we were trying to solve for one of them being the ability to get information into the salespeople and service teams, and make sure that it’s the latest version. Our content was in multiple places. Nothing was centralized,” explains their team.

With dealers selling multiple truck brands, the stakes were especially high. “A lot of these dealerships also sell other brands, our competitor brands, so we’re really fighting for mindshare even within our own sales staff.”
Their sales and service teams needed quick access to current materials — especially when working in the field or at customer sites.