Highlights

  • Replaced paper manuals and SharePoint with mobile-first content access
  • Kept sales managers on the floor coaching teams instead of searching for information
  • Allowed store teams to complete daily briefings and access training on mobile devices
  • Simplified visual merchandising feedback between stores and corporate
  • Supported wholesale brand managers overseeing department store displays
  • Equipped customer care teams with instant access to product information

The challenge

The scattered information systems at GUESS stores created daily obstacles for associates and customers.

“In order for you to get some type of information, you could either go to a binder, the website, I would have to go to an email to receive communication from the corporate office,” explains Saedah Salhia, Senior Commercial Manager at GUESS.

The company relied on physical “mail packs” delivered every two weeks and SharePoint’s limited search functionality. Store managers regularly abandoned the sales floor to hunt through back-office computers, reducing their visibility to both customers and staff.

GUESS needed to maintain consistent service across their global locations. “We want to make sure that our customers have the highest level of experience in our stores, whether it’s in the US or all around the world. We want to make sure that experience is consistent,” says Javier Walker, Senior Manager of Training & Development at Guess.

The solution

On making store information instantly findable
On centralizing product and training materials
On quick app adoption by store teams
On connecting store teams worldwide
On sharing team achievements
On delivering product knowledge
On consolidating retail operations
On corporate-to-store communication
On recommending Bigtincan to retailers