Sydney FC proudly announces its groundbreaking technology partnership with Bigtincan Holdings Limited (ASX:BTH), owner of Bigtincan and Brainshark, Australia’s premier public AI-powered sales enablement platform and Software-as-a-Service (SaaS) provider of global sales training and coaching, sales content delivery, and sales meeting facilitation.
Bigtincan’s mission revolves around reshaping the future buying experience, leveraging AI to tailor experiences to unique business processes, and offering personalized engagements that guide customers toward confident decisions.
As the AI technology provider of Sydney FC, Bigtincan delivers a branded platform to enhance the performance of individuals and teams throughout the Sydney FC organization. Leveraging cutting-edge AI capabilities, such as a player app for personalized skill development and coaching messages translated into multiple languages, Bigtincan unifies organizational documents and information from various repositories for seamless access. Moreover, sales, marketing, and partnership teams utilize virtual showrooms powered by AI to showcase Sydney FC to its membership and fanbase, enabling interactive, self-guided tours and Digital Sales Rooms (DSRs).
This partnership with the Sky Blues underscores Sydney FC’s commitment to innovation and specialised coaching and training, mirroring the club’s investment in the development of its staff and players both on and off the pitch.
Mark Aubrey, CEO of Sydney FC, remarked, “Success stems from nurturing and training those entrusted with performance. Our coaches empower our players, much like Bigtincan does for major brands and global sports franchises with their AI-powered technology. Our shared values in training and coaching create a natural alignment, and I am eager to see where this partnership takes us.”
The shared values of Sydney FC and Bigtincan converge on delivering engaging, empowering training experiences that enhance performance both on and off the field. Personalized practice strategies and tactics fine-tune skills and strategies, fostering continuous improvement.
David Keane, Co-Founder and CEO of Bigtincan, expressed enthusiasm about the digital partnership with Sydney FC, highlighting shared values in training, coaching, empowerment, and innovation. He stated, “We are thrilled to collaborate with Sydney FC, leveraging our innovative AI-driven technology to support the team on and off the pitch while expanding the reach of our sales enablement automation platform.”
Partnership Details
Sydney FC will be working with Bigtincan as a strategic technology partner with joint technology investments in areas like Augmented Reality, AI including Bigtincan GenieAI, and Digital and Virtual Content Rooms used to empower the team at Sydney FC.
Bigtincan serves sports organisations of all types – including Major League Baseball teams, National Football League teams and of course Australian professional football. The Bigtincan solutions improve sales staff onboarding, coaching and training – as well as enable efficient and effective customer engagement. Beyond serving the sales team, Bigtincan Learning is used to onboard and train thousands of game-day employees including ticket takers and concession staff. These are some of the ways that the use of Bigtincan’s innovative technology enhances the fan experience.
Bigtincan customers in sports include Major League Baseball, Boston Red Sox, Sacramento Kings, and the Los Angeles Chargers, and other leading global leaders like Nike, Clorox, and Citibank to enable customer-facing sales teams to intelligently prepare, engage, measure and continually improve the buying experience for their customers.
For more information about Bigtincan (ASX: BTH), visit: www.bigtincan.com or follow @bigtincan on X (Twitter).