Recognized for outstanding leadership and success
Boston, MA – December 6, 2023 – Bigtincan® (ASX:BTH), the global leader in sales enablement automation, today announced that Denise Iverson has won the 2023 Aragon Research Women in Technology Award for Operations.
This award reflects the achievements of women who have demonstrated outstanding personal and professional growth and significantly contributed to the technology industry. Denise was chosen for this award due to her ability to take on big challenges and use ingenuity to solve messy, complex problems. Over her decades-long career, Denise has been a doer and a leader in nearly every marketing function and has also been successful in roles across other functions of a business, including product management, sales and sales support, software engineering, learning and development, and corporate strategy.
This year, Denise took on a newly assembled team responsible for marketing operations, content operations, solutions marketing, marketing communications and influencer relations. In just months, she established a comprehensive and reliable dashboard that gives the company unprecedented visibility into marketing performance and influence on the entire revenue cycle. She also eliminated operational inefficiencies and implemented best practices throughout the marketing department, while generously mentoring teammates through times of significant transition.
“Denise is not your typical marketing executive,” said David Keane, CEO and Co-Founder of Bigtincan. “She is a marketing powerhouse who has been instrumental in developing and executing go-to-market programs that deliver on our company’s growth strategy while proactively optimizing technology and processes that increase the performance of our entire marketing organization.”
Denise was formally presented with the award on December 5th, 2023 at Transform 2023, the annual Aragon Research awards ceremony.
This award builds on Bigtincan’s market recognition earlier this year being named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2023 in the Enterprise category. While the sales industry has been experiencing drastic change with evolving customer expectations and demands for buying environments, Bigtincan has been pushing the envelope of what is possible with technology. Powering modern (and in some cases entirely new) buying and selling experiences is Bigtincan’s human-centric approach to technology like artificial intelligence (AI) and extended reality (XR)—building and implementing these tools in the right way to enhance the great work customer-facing teams are already doing every day.
The identification of an Aragon Research award winner is not an endorsement by Aragon Research of any vendor, product, or service.
About Bigtincan
Bigtincan is helping the world’s leading brands facilitate the buying experience of the future. Everything we offer is designed to be smart, flexible, and easily adapted to unique business processes with highly personalized experiences that people and brands love. We’re on a mission to help companies deliver branded buying experiences that are engaging, personalized, provide value and guide people to the best decisions with confidence. Innovative companies like Nike, AT&T, Prudential, Merck, Starwood Hotels, Winnebago and Clorox trust Bigtincan to enable customer-facing teams to intelligently prepare, engage, measure and continually improve the buying experience for their customers. For more information about Bigtincan (ASX: BTH), visit: www.bigtincan.com or follow @bigtincan on X.
Media Contact
Pam Dearen
SVP of Marketing
Bigtincan
+1 (617) 981-7557
marketing@bigtincan.com