Boston, MA — February 5, 2025 — Bigtincan, the pioneer in AI-driven revenue enablement technology, proudly announces that Pam Dearen, Chief Marketing Officer, has been named one of The Software Report’s Top Women Leaders in Software for 2024. This prestigious recognition underscores her visionary leadership, transformative impact on AI adoption, and commitment to mentoring the next generation of technology professionals.
Since joining Bigtincan in 2020, Pam has led the company’s marketing organization into the AI era, embedding automation, data-driven decision-making, and AI-powered content creation into daily operations. Her leadership has redefined how marketing teams can leverage AI, enabling a small, high-performing team to drive a 46% year-over-year increase in marketing-generated revenue and a 30% boost in high-quality leads — outpacing larger competitors despite economic challenges.
Beyond delivering results, Pam is recognized for her deep commitment to mentorship and knowledge sharing. With more than 25 years of experience in both large enterprises and startups, she has coached and empowered her team, peers, and colleagues across Bigtincan to embrace AI in their work, transferring best practices from Fortune 500 companies to the fast-moving SaaS world. Her leadership has created a culture of continuous learning and innovation, ensuring that AI is not just a tool but a core enabler of success at Bigtincan.
“Pam’s ability to drive AI-led transformation while developing the next generation of leaders is what sets her apart,” said Bigtincan CEO David Keane. “Her forward-thinking approach and hands-on coaching have reshaped how we operate, making AI an everyday advantage for our teams and a true differentiator for Bigtincan.”
As part of Bigtincan’s executive team, Pam has been a driving force in positioning the company as an AI-first organization — not only in its product offerings but in its internal operations. By integrating AI-powered tools across marketing, sales, and customer engagement, she has helped Bigtincan maintain its leadership in AI-driven enablement, ensuring both employees and customers benefit from the same cutting-edge technologies.
This recognition from The Software Report reinforces Pam’s influence in shaping the future of AI in software and her impact as a leader who not only drives business success but also uplifts those around her.
For more information about Bigtincan and its comprehensive suite of AI solutions, including agents and assistants designed to support a variety of roles within an organization, visit bigtincan.com/genie-ai/.