Leaders ranked on innovation and performance in a market evolving from the rapid progression of automation and AI technologies
Boston, MA – October 11, 2023 – Bigtincan® (ASX:BTH), the global leader in sales enablement automation, today announced it has been named a leader in the inaugural The Aragon Research Globe™ for Enterprise Coaching, 2024. The first of its kind, the report highlights 15 vendors that are making a difference in the coaching market.
Aragon Research points to industry-leading CoachingAI as a key strength for its leadership position. Research from Bigtincan shows that prospects are 13x more likely to buy from someone who sounds confident and authentic. CoachingAI leverages cutting-edge AI and machine learning capabilities for personalized, engaging, and impactful training experiences that teach sellers not just what to say, but how to say it. Conversation intelligence analyzes the content and delivery of sales interactions, such as sales pitches or customer conversations, and provides objective feedback on various aspects, including topic coverage, vocal delivery, and tone of voice analysis. From virtual coaching and role-playing simulations to on-demand content and real-time feedback, sales teams can continuously refine their skills and stay ahead of the competitive curve.
“Remote work has placed severe pressure on sales organizations and increased the need for sales coaching and learning. Demand is growing because now the act of Coaching can be automated. Artificial Intelligence is one of the catalysts in this movement, and while it started and revolves around Conversational AI, Generative AI is also here and is going to help individuals to be able to get more detailed feedback about what they need to do,” said Jim Lundy, Founder and CEO, Aragon Research. “Bigtincan introduced GenieAI™, its LLM powered personal assistant, in March 2023. Combined with their robust conversation intelligence and live meeting capabilities, their coaching solution enables the full range of use cases from call reviews and practice sessions to active coaching and interactive role plays.”
“We appreciate Aragon Research including us in this report, which we believe acknowledges our efforts to provide the most robust set of sale enablement tools that deliver the buying experience of the future,” said Patrick Welch, President of Bigtincan. "Bigtincan understands the evolving landscape of the sales industry. We recognize the need for organizations to continuously improve their sales teams' skills and knowledge to drive revenue growth. Our sales learning and coaching solution is the embodiment of our commitment to innovation, enabling businesses to upskill and empower their sales reps like never before."
Analytics is another key strength of the Bigtincan platform acknowledged in the report. Bigtincan’s comprehensive analytics and reporting capabilities provide sales managers and enablement teams valuable insights into their team's progress and identify areas for improvement. This data-driven approach ensures that coaching efforts are targeted, effective, and drive measurable results.
Bigtincan’s growth, both organic and through acquisitions, also contributed to its ranking. The company offers a variety of core sales enablement elements including sales content, coaching and learning, sales communications, and conversational intelligence.
Welch concluded, "We are thrilled to offer a leading sales learning and coaching solution that addresses the unique challenges faced by modern sales teams. Our solution is designed to maximize the productivity and performance of sales teams at scale. By providing dynamic content and interactive learning experiences, we empower reps to build their sales capabilities, stay informed about product updates, and adapt to evolving market trends effectively."
Download a complimentary copy of the report.
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Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them "AS IS," without warranty of any kind.
About Bigtincan
Bigtincan is helping the world’s leading brands facilitate the buying experience of the future. Everything we offer is designed to be smart, flexible, and easily adapted to unique business processes with highly personalized experiences that people and brands love. We’re on a mission to help companies deliver branded buying experiences that are engaging, personalized, provide value and guide people to the best decisions with confidence. Innovative companies like Nike, AT&T, Prudential, Merck, Starwood Hotels, Winnebago and Clorox trust Bigtincan to enable customer-facing teams to intelligently prepare, engage, measure and continually improve the buying experience for their customers. For more information about Bigtincan (ASX: BTH), visit: www.bigtincan.com or follow @bigtincan on X.
Media Contact
Denise Iverson
Bigtincan
+1 (617) 981-7557
marketing@bigtincan.com