Leaders ranked on innovation and performance in market rapidly automating time-consuming processes using AI and Conversational Intelligence
Boston, MA – September 5, 2024 – Bigtincan® (ASX:BTH), the global leader in sales enablement automation, is pleased to announce it has once again been named a Leader in the The Aragon Research Globe™ for Enterprise Coaching, 2025. The second annual report highlights 15 vendors that are making a difference in the coaching market.
The Aragon Research Globe™ for Enterprise Coaching, 2025 emphasizes the transformative impact of generative AI and conversational AI in automating traditionally manual coaching processes. The report highlights the significant growth in enterprise coaching, especially in sales and contact centers, driven by the need for real-time feedback and performance improvement.
Aragon Research points to CoachingAI and RolePlayAI, built into the Bigtincan Readiness solution, as key strengths for its position as Leader in the report.
CoachingAI uses conversational intelligence and AI to analyze sales calls and pitches, then offers specific insights about what salespeople say and how they are perceived, along with personalized recommendations for improvement. Research from Bigtincan found that people are 13x more likely to want to buy from someone who sounds confident and authentic. This automated feedback allows sales teams to engage in unlimited practice and helps them focus on adjusting their tone of voice to make the best possible impression with sales prospects.
RolePlayAI is an immersive AI sales simulator that gives sellers “on the ground” experience via real-time text and audio conversations with AI — all without the repercussions of putting unprepared reps in front of real customers. The AI accurately takes on buyer personas and concerns in realistic sales scenarios and forces sellers to “think on their feet” with no two roleplays ever the same.
“The integration of generative AI with conversational intelligence is revolutionizing AI-based coaching applications, enabling them to communicate and perform tasks more effectively than ever before,” said Jim Lundy, Founder and CEO, Aragon Research. “While human managers remain essential, the rise of automated, technology-driven coaching is undeniable. As demand grows, AI continues to be a catalyst, providing detailed feedback and enhancing the coaching process by being able to talk back in response to prompts or questions.”
“Being named a Leader in the Aragon Globe™ for Enterprise Coaching, 2025 underscores our commitment to innovation and excellence in sales enablement and coaching,” said David Keane, CEO and Co-Founder at Bigtincan. “At Bigtincan, we are dedicated to empowering organizations with intelligent solutions that drive real results and transform how businesses approach coaching and learning. The integration of AI into our coaching platform allows us to provide unparalleled insights and improvements in sales performance, setting a new standard in the industry. Our focus on AI and conversational intelligence is not just about technology; it's about enhancing human potential and enabling our clients to achieve their goals more effectively.”
The February 2024 announcement of Bigtincan's integration with Microsoft Copilot, comprehensive analytics and reporting capabilities, and the ability to function seamlessly on iOS, Android, and Windows devices online or offline are other key capabilities of the Bigtincan platform acknowledged in the report. From virtual coaching and roleplay simulations to on-demand content and real-time feedback, Bigtincan aims to empower sales teams to continuously refine their skills and stay ahead of the competitive curve.
Keane concluded, “As we continue to innovate and push the boundaries of what's possible with AI in coaching, we remain dedicated to delivering transformative solutions that not only meet the needs of today but also anticipate the challenges of tomorrow. Our Leader position in the Aragon Globe™ for Enterprise Coaching, 2025 is a reflection of our team's effort in the coaching space.”
Download a complimentary copy of the report.
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Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them "AS IS," without warranty of any kind.
About Bigtincan
Bigtincan is helping the world’s leading brands facilitate the buying experience of the future. Everything we offer is designed to be smart, flexible, and easily adapted to unique business processes with highly personalized experiences that people and brands love. We’re on a mission to help companies deliver branded buying experiences that are engaging, personalized, provide value and guide people to the best decisions with confidence. Innovative companies like Nike, AT&T, Prudential, Merck, Starwood Hotels, Winnebago and Clorox trust Bigtincan to enable customer-facing teams to intelligently prepare, engage, measure and continually improve the buying experience for their customers. For more information about Bigtincan (ASX: BTH), visit: www.bigtincan.com or follow @bigtincan on X.
Media Contact
Denise Iverson
Bigtincan
+1 (617) 981-7557
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