Vendors are selected for Innovation Awards based on the core innovation of their product or service 

Boston, MA, December 11, 2024 – Bigtincan, a leading provider of revenue enablement automation, has been named the winner of the 2024 Aragon Research Innovation Award for Sales AI. Innovation awards recognize providers who leverage visionary use of technology to adapt to changing markets and actively disrupt and inform how the markets will evolve.

This award in the brand new Sales AI category recognizes Bigtincan's development of next-gen enablement tools for revenue teams, particularly the company’s artificial intelligence capabilities for sales teams, as well as their integrations with mission critical workplace solutions from Microsoft. By seamlessly integrating AI capabilities into the spaces where sales teams are already working, Bigtincan ensures these tools are not cumbersome add-ons for sellers suffering from application overload. Instead, Bigtincan’s AI-powered end-to-end enablement platform helps sales organizations unify and consolidate their tech stacks.

Bigtincan is the first enablement provider in the Microsoft 365 "Works With Copilot" app store. This integration brings game-changing AI-powered collaboration features directly to Copilot and Teams, streamlining workflows and enhancing the sales engagement experience. By connecting Microsoft Copilot with Bigtincan, the companies’ joint customers can benefit from the exponential productivity gains of GenieAI. This translates to better content, more efficient meetings, and ultimately, increased revenue.

"Innovation has always been part of our mission to help our customers build the buying experience of the future, and sales AI is a big part of that," said David Keane, CEO and Co-founder of Bigtincan who was named a Top Executive in Artificial Intelligence this year by The Software Report. “We’re committed to not only staying ahead of trends in revenue enablement technology, but creating them as we redefine the future of work for buyers and sellers.”

Earlier this year, Bigtincan launched its suite of AI capabilities under the GenieAI umbrella, which spans the entire platform and includes Genie Assistant, SearchAI, AuthoringAI with translation, MeetingsAI, CoachingAI, and RolePlayAI, effectively revolutionizing how sales and customer-facing professionals operate. 

GenieAI draws upon the power of large language models, generative AI, as well as Bigtincan’s unique data and understanding of the connections between people in customer-facing scenarios to enhance sales workflows through embedded, personalized support. As a whole, GenieAI either speeds up or completely takes over time-consuming and tedious tasks like answering seller questions and drafting sales emails with Genie Assistant, recommending and clarifying relevant content with SearchAI, auto-logging meeting notes to the user’s CRM with MeetingsAI, staging lifelike roleplays with RolePlayAI, subbing in for busy sales and enablement managers by providing advanced feedback on coaching challenges with CoachingAI, as well as translating, transcribing, generating, and captioning voice over for training videos with AuthoringAI. 

GenieAI even comes with prepopulated, configurable prompts that help train sellers in AI prompting while guiding them to the information and resources they need to be effective. And unlike other solutions, GenieAI securely incorporates customers' proprietary content, augmented with additional sources of their choosing, all while avoiding hallucinations and other current drawbacks of open-source AI. AI has also been incorporated into the company’s XR offerings, including AI-powered 3D avatars in Virtual Showrooms.

The Aragon Research award identifies  providers leveraging visionary use of technology to not only adapt as markets change, but to actively disrupt and inform how their markets will evolve. Bigtincan was formally presented with the award on December 10, 2024 at Transform 2024, the annual Aragon Research awards ceremony. 

The identification of an Aragon Research award winner is not an endorsement by Aragon Research of any vendor, product, or service. 

About Bigtincan

Bigtincan is helping the world’s leading brands facilitate the buying experience of the future. Everything we offer is designed to be smart, flexible, and easily adapted to unique business processes with highly personalized experiences that people and brands love. We’re on a mission to help companies deliver branded buying experiences that are engaging, personalized, provide value and guide people to the best decisions with confidence. Innovative companies like Nike, AT&T, Prudential, Merck, Starwood Hotels, Winnebago and Clorox trust Bigtincan to enable customer-facing teams to intelligently prepare, engage, measure and continually improve the buying experience for their customers. For more information about Bigtincan (ASX: BTH), visit: www.bigtincan.com or follow @bigtincan on X and LinkedIn.

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